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Researcher · HEC Paris · France

Gilles Laurent

Gilles Laurent publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Wine Industry and Tourism.

World rank
#574,426
of 1,633,909 ranked researchers
Rank in France
#34,956
of 96,116
Works
63
Citations
174
Citations per work
2.8

What does Gilles Laurent research?

Marketing: 35.1%Sociology and Political Science: 10.8%Economics and Econometrics: 5.4%Tourism, Leisure and Hospitality Management: 5.4%other fields: 43.3%35%top field
Marketing35.1%Sociology and Political Science10.8%Economics and Econometrics5.4%Tourism, Leisure and Hospitality Management5.4%other fields43.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing35% of their works
  2. 2Sociology and Political Science11% of their works
  3. 3Economics and Econometrics5% of their works
  4. 4Tourism, Leisure and Hospitality Management5% of their works
  5. 5Social Psychology5% of their works
  6. 6Management of Technology and Innovation4% of their works

Research topics

Which keywords describe Gilles Laurent's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Wine Choice, Wine Tourism and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior243 topics
  2. Brand Equity111 topic
  3. Brand Trust111 topic
  4. Marketing Strategies91 topic
  5. Retail Economics91 topic
  6. Wine Choice41 topic
  7. Wine Tourism41 topic
  8. Customer Experience31 topic
  9. Multichannel Retailing31 topic
  10. Conjoint Analysis21 topic
  11. Discrete Choice Models21 topic
  12. Experiential Learning21 topic
  13. Food Prices21 topic
  14. Healthcare Legislation21 topic
  15. Marketing Education21 topic
  16. Patient Rights21 topic
  17. Price Transmission21 topic

Where does Gilles Laurent work?

Gilles Laurent's main affiliation in the publication record is HEC Paris, France.

How many publications and citations does Gilles Laurent have?

Science Explorer counts 63 works and 174 citations for Gilles Laurent, ranking #574,426 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Gilles Laurent

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