Harald J. van Heerde
Harald J. van Heerde publishes mostly in Marketing, Economics and Econometrics and Sociology and Political Science, on topics such as Consumer Market Behavior and Pricing, Economics of Agriculture and Food Markets and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #98,421 of 1,633,909 ranked researchers
- Rank in Netherlands
- #2,199 of 23,481
- Works
- 36
- Citations
- 319
- Citations per work
- 8.9
What does Harald J. van Heerde research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing36% of their works
- 2Economics and Econometrics14% of their works
- 3Sociology and Political Science11% of their works
- 4Management Science and Operations Research7% of their works
- 5Industrial and Manufacturing Engineering7% of their works
- 6Gender Studies4% of their works
Research topics
- Consumer Market Behavior and Pricing
- Economics of Agriculture and Food Markets
- Consumer Behavior in Brand Consumption and Identification
- Innovation Diffusion and Forecasting
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Optimization and Search Problems
Which keywords describe Harald J. van Heerde's research?
The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Food Prices, Price Transmission, Agent-Based Modeling, Brand Equity and Brand Trust.
- Mobile Robots
- Multichannel Retailing
- Customer Experience
- Innovation Diffusion
- Brand Trust
- Agent-Based Modeling
- Food Prices
- Marketing Strategies
- Consumer Behavior
- Retail Economics
- Price Transmission
- Brand Equity
- Electronic Word-of-Mouth
- Social Media
- Customer Satisfaction
- Service Quality
- Online Algorithms
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior122 topics
- Marketing Strategies91 topic
- Retail Economics91 topic
- Food Prices41 topic
- Price Transmission41 topic
- Agent-Based Modeling31 topic
- Brand Equity31 topic
- Brand Trust31 topic
- Electronic Word-of-Mouth31 topic
- Innovation Diffusion31 topic
- Social Media31 topic
- Customer Experience21 topic
- Customer Satisfaction21 topic
- Multichannel Retailing21 topic
- Service Quality21 topic
- Mobile Robots11 topic
- Online Algorithms11 topic
Where does Harald J. van Heerde work?
Harald J. van Heerde's main affiliation in the publication record is Tilburg University, Netherlands.
How many publications and citations does Harald J. van Heerde have?
Science Explorer counts 36 works and 319 citations for Harald J. van Heerde, ranking #98,421 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.