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Researcher · University of Pretoria · South Africa

Helena M. de Klerk

Helena M. de Klerk publishes mostly in Marketing, Museology and Social Psychology, on topics such as Fashion and Cultural Textiles, Consumer Behavior in Brand Consumption and Identification and Textile materials and evaluations.

OpenAlex
World rank
#1,222,617
of 7,710,434 ranked researchers
Rank in South Africa
#4,962
of 29,826
Works
21
Citations
480
Citations per work
22.9
h-index
11
i10-index 11Top 36% in Marketing
Helena M. de Klerk

What does Helena M. de Klerk research?

Helena M. de Klerk's work is mostly in Business, Management and Accounting (41%), Arts and Humanities (18%), Psychology (15%).

Social Sciences: 17 works · 78.7% of their workBusiness, Management and Accounting: 9 works · 41.0% of their workMarketing: 7 works · 34.4% of their workOrganizational Behavior and Human Resource Management: 1 works · 6.6% of their workArts and Humanities: 4 works · 18.0% of their workMuseology: 4 works · 18.0% of their workPsychology: 3 works · 14.8% of their workSocial Psychology: 3 works · 14.8% of their workSocial Sciences: 1 works · 4.9% of their workSociology and Political Science: 1 works · 4.9% of their workEverything else: 3 works · 13.1% of their workPhysical Sciences: 2 works · 8.2% of their workMaterials Science: 2 works · 8.2% of their workPolymers and Plastics: 2 works · 8.2% of their workTHEIR WORKHelena M. deKlerk21works
Physical Sciences8%Social Sciences79%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting941.0%
    2. Arts and Humanities418.0%
    3. Psychology314.8%
    4. Social Sciences14.9%
  2. Everything else313.1%
    1. Materials Science28.2%
  1. 1Marketing34% of their works
  2. 2Museology18% of their works
  3. 3Social Psychology15% of their works
  4. 4Polymers and Plastics8% of their works
  5. 5Organizational Behavior and Human Resource Management7% of their works
  6. 6Sociology and Political Science5% of their works

Research topics

Which keywords describe Helena M. de Klerk's research?

The keywords of their largest research topics: Consumer Behavior, Clothing, Fashion, Brand Equity, Brand Trust, Color Psychology, Kansei Engineering and Moisture Management.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior122 topics
  2. Clothing101 topic
  3. Fashion101 topic
  4. Brand Equity91 topic
  5. Brand Trust91 topic
  6. Color Psychology51 topic
  7. Kansei Engineering51 topic
  8. Moisture Management51 topic
  9. Thermal Properties51 topic
  10. Customer Satisfaction41 topic
  11. Service Quality41 topic
  12. Computer Vision Syndrome31 topic
  13. Consumer Perception31 topic
  14. Customer Experience31 topic
  15. Multichannel Retailing31 topic
  16. Musculoskeletal Symptoms31 topic
  17. Packaging Design31 topic

Where does Helena M. de Klerk work?

Helena M. de Klerk's main affiliation in the publication record is University of Pretoria, South Africa.

How many publications and citations does Helena M. de Klerk have?

OpenAlex counts 21 works and 480 citations for Helena M. de Klerk, an h-index of 11, ranking #1,222,617 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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