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Researcher · University of Turku · Finland

Heli Marjanen

Heli Marjanen publishes mostly in Marketing, Education and Organizational Behavior and Human Resource Management, on topics such as Consumer Retail Behavior Studies, Research in Social Sciences and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-8015-1217 OpenAlex
World rank
#4,759,139
of 7,710,434 ranked researchers
Rank in Finland
#27,502
of 37,370
Works
20
Citations
175
Citations per work
8.8
h-index
5
i10-index 5Top 77% in Marketing
Heli Marjanen

What does Heli Marjanen research?

Heli Marjanen's work is mostly in Business, Management and Accounting (39%), Social Sciences (26%), Economics, Econometrics and Finance (6%).

Social Sciences: 14 works · 71.6% of their workBusiness, Management and Accounting: 8 works · 39.1% of their workMarketing: 7 works · 32.6% of their workOrganizational Behavior and Human Resource Management: 1 works · 6.5% of their workSocial Sciences: 5 works · 26.0% of their workEducation: 3 works · 15.2% of their workUrban Studies: 1 works · 6.5% of their workTransportation: 1 works · 4.3% of their workEconomics, Econometrics and Finance: 1 works · 6.5% of their workEconomics and Econometrics: 1 works · 6.5% of their workEverything else: 6 works · 28.4% of their workTHEIR WORKHeli Marjanen20works
Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting839.1%
    2. Social Sciences526.0%
    3. Economics, Econometrics and Finance16.5%
  2. Everything else628.4%
  1. 1Marketing33% of their works
  2. 2Education15% of their works
  3. 3Organizational Behavior and Human Resource Management6% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Urban Studies6% of their works
  6. 6Transportation4% of their works

Research topics

Which keywords describe Heli Marjanen's research?

The keywords of their largest research topics: Customer Experience, Multichannel Retailing, Consumer Behavior, Qualitative Research, Social Sciences, E-commerce, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Customer Experience91 topic
  2. Multichannel Retailing91 topic
  3. Consumer Behavior73 topics
  4. Qualitative Research61 topic
  5. Social Sciences61 topic
  6. E-commerce42 topics
  7. Brand Equity31 topic
  8. Brand Trust31 topic
  9. Customer Satisfaction31 topic
  10. Service Quality31 topic
  11. COVID-1921 topic
  12. City Logistics21 topic
  13. Creative Economy21 topic
  14. Last Mile Delivery21 topic
  15. Marketing Strategies21 topic
  16. Pandemic21 topic
  17. Retail Economics21 topic
  18. Urban Development21 topic

Where does Heli Marjanen work?

Heli Marjanen's main affiliation in the publication record is University of Turku, Finland.

How many publications and citations does Heli Marjanen have?

OpenAlex counts 20 works and 175 citations for Heli Marjanen, an h-index of 5, ranking #4,759,139 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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