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Researcher · General Electric (Israel) · Israel

Herbert E. Krugman

Herbert E. Krugman publishes mostly in Marketing, Sociology and Political Science and Political Science and International Relations, on topics such as Consumer Behavior in Brand Consumption and Identification, Management and Marketing Education and Visual and Cognitive Learning Processes.

OpenAlex
World rank
#548,124
of 7,710,434 ranked researchers
Rank in Israel
#4,029
of 38,292
Works
61
Citations
3.1k
Citations per work
51.2
h-index
17
i10-index 21Top 18% in Marketing
Herbert E. Krugman

What does Herbert E. Krugman research?

Herbert E. Krugman's work is mostly in Social Sciences (23%), Business, Management and Accounting (14%), Psychology (10%).

Everything else: 32 works · 53.1% of their workSocial Sciences: 29 works · 46.9% of their workSocial Sciences: 14 works · 22.6% of their workSociology and Political Science: 7 works · 11.3% of their workPolitical Science and International Relations: 4 works · 6.1% of their workCommunication: 3 works · 5.2% of their workBusiness, Management and Accounting: 8 works · 13.9% of their workMarketing: 8 works · 13.9% of their workPsychology: 6 works · 10.4% of their workExperimental and Cognitive Psychology: 3 works · 5.2% of their workSocial Psychology: 3 works · 5.2% of their workTHEIR WORKHerbert E.Krugman61works
Social Sciences47%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else3253.1%
    1. Social Sciences1422.6%
    2. Business, Management and Accounting813.9%
    3. Psychology610.4%
  1. 1Marketing14% of their works
  2. 2Sociology and Political Science11% of their works
  3. 3Political Science and International Relations6% of their works
  4. 4Experimental and Cognitive Psychology5% of their works
  5. 5Communication5% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe Herbert E. Krugman's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Educational Technology, Student Engagement, Cognitive Load Theory, Experiential Learning, Marketing Education and Multimedia Learning.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Brand Trust81 topic
  2. Consumer Behavior81 topic
  3. Educational Technology82 topics
  4. Student Engagement72 topics
  5. Cognitive Load Theory41 topic
  6. Experiential Learning41 topic
  7. Marketing Education41 topic
  8. Multimedia Learning41 topic
  9. Customer Experience31 topic
  10. Digital Divide31 topic
  11. Empirical Analysis31 topic
  12. Multichannel Retailing31 topic
  13. Political Science31 topic
  14. Social Media31 topic
  15. Student Participation31 topic
  16. Teacher Immediacy31 topic
  17. Brain Lateralization21 topic
  18. Handedness21 topic

Where does Herbert E. Krugman work?

Herbert E. Krugman's main affiliation in the publication record is General Electric (Israel), Israel.

How many publications and citations does Herbert E. Krugman have?

OpenAlex counts 61 works and 3,125 citations for Herbert E. Krugman, an h-index of 17, ranking #548,124 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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