Hermawan Kartajaya
Hermawan Kartajaya publishes mostly in Marketing, Demography and Sociology and Political Science, on topics such as SMEs Development and Digital Marketing, Agriculture and Agroindustry Studies and Consumer Behavior and Marketing Influence.
- World rank
- #232,409 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #21,308 of 90,785
- Works
- 27
- Citations
- 71
- Citations per work
- 2.6
What does Hermawan Kartajaya research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Demography18% of their works
- 3Sociology and Political Science14% of their works
- 4General Agricultural and Biological Sciences11% of their works
- 5Accounting7% of their works
- 6Health Information Management4% of their works
Research topics
Which keywords describe Hermawan Kartajaya's research?
The keywords of their largest research topics: Digital Marketing, Social Media, E-commerce, COVID-19, Pandemic, Agriculture, Consumer Behavior and Customer Satisfaction.
- Ownership Structure
- Finance
- Digital Healthcare Services
- Integrated Marketing Communication
- Hoax Communication
- Corporate Governance
- Islamic Banking
- Customer Satisfaction
- Agriculture
- COVID-19
- Social Media
- Digital Marketing
- E-commerce
- Pandemic
- Consumer Behavior
- Economic Development
- Brand Image
- Digital Literacy
- IMC
- Purchase Decision
- Ethical Identity
- Investor Protection
- Technology Acceptance
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 23 words, with their numbers
- Digital Marketing72 topics
- Social Media72 topics
- E-commerce62 topics
- COVID-1951 topic
- Pandemic51 topic
- Agriculture31 topic
- Consumer Behavior32 topics
- Customer Satisfaction32 topics
- Economic Development31 topic
- Islamic Banking32 topics
- Brand Image21 topic
- Corporate Governance22 topics
- Digital Literacy21 topic
- Hoax Communication21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Purchase Decision21 topic
- Digital Healthcare Services11 topic
- Ethical Identity11 topic
- Finance11 topic
- Investor Protection11 topic
- Ownership Structure11 topic
- Technology Acceptance11 topic
Where does Hermawan Kartajaya work?
Hermawan Kartajaya's main affiliation in the publication record is University of Greenwich, United Kingdom.
How many publications and citations does Hermawan Kartajaya have?
Science Explorer counts 27 works and 71 citations for Hermawan Kartajaya, ranking #232,409 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.