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Researcher · Ming Chuan University · Taiwan

Hsin‐Hui Hu

Hsin‐Hui Hu publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Consumer Retail Behavior Studies, Customer Service Quality and Loyalty and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-3385-5334 OpenAlex
World rank
#573,342
of 7,710,434 ranked researchers
Rank in Taiwan
#2,239
of 57,035
Works
20
Citations
2.3k
Citations per work
114.9
h-index
10
i10-index 11Top 41% in Marketing
Hsin‐Hui Hu

What does Hsin‐Hui Hu research?

Hsin‐Hui Hu's work is mostly in Business, Management and Accounting (65%), Social Sciences (14%), Agricultural and Biological Sciences (2%).

Social Sciences: 16 works · 78.9% of their workBusiness, Management and Accounting: 13 works · 64.9% of their workMarketing: 6 works · 31.6% of their workOrganizational Behavior and Human Resource Management: 5 works · 22.8% of their workStrategy and Management: 1 works · 7.0% of their workManagement Information Systems: 1 works · 3.5% of their workSocial Sciences: 3 works · 14.0% of their workSociology and Political Science: 3 works · 14.0% of their workEverything else: 4 works · 19.3% of their workLife Sciences: 0 works · 1.8% of their workAgricultural and Biological Sciences: 0 works · 1.8% of their workPlant Science: 0 works · 1.8% of their workTHEIR WORKHsin‐Hui Hu20works
Life Sciences2%Social Sciences79%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1364.9%
    2. Social Sciences314.0%
  2. Everything else419.3%
    1. Agricultural and Biological Sciences01.8%
  1. 1Marketing32% of their works
  2. 2Organizational Behavior and Human Resource Management23% of their works
  3. 3Sociology and Political Science14% of their works
  4. 4Strategy and Management7% of their works
  5. 5Management Information Systems4% of their works
  6. 6Plant Science2% of their works

Research topics

Which keywords describe Hsin‐Hui Hu's research?

The keywords of their largest research topics: Customer Experience, Multichannel Retailing, Customer Satisfaction, Service Quality, Consumer Behavior, Brand Equity, Brand Trust and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Customer Experience101 topic
  2. Multichannel Retailing101 topic
  3. Customer Satisfaction91 topic
  4. Service Quality91 topic
  5. Consumer Behavior72 topics
  6. Brand Equity51 topic
  7. Brand Trust51 topic
  8. Electronic Word-of-Mouth41 topic
  9. Social Media41 topic
  10. Organizational Behavior31 topic
  11. Work Engagement31 topic
  12. Corporate Reputation21 topic
  13. Environmental Innovation21 topic
  14. Financial Performance21 topic
  15. Green Consumption21 topic
  16. Lean Manufacturing21 topic
  17. Supply Chain Management21 topic

Where does Hsin‐Hui Hu work?

Hsin‐Hui Hu's main affiliation in the publication record is Ming Chuan University, Taiwan.

How many publications and citations does Hsin‐Hui Hu have?

OpenAlex counts 20 works and 2,297 citations for Hsin‐Hui Hu, an h-index of 10, ranking #573,342 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Hsin‐Hui Hu

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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