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Researcher · TransWorld University · Taiwan

Huei-Chen Hsu

Huei-Chen Hsu publishes mostly in Marketing, Management of Technology and Innovation and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Digital Marketing and Social Media.

ORCID 0009-0005-7206-3056 OpenAlex
World rank
#5,031,010
of 7,710,434 ranked researchers
Rank in Taiwan
#38,456
of 57,035
Works
27
Citations
158
Citations per work
5.9
h-index
6
i10-index 5Top 68% in Marketing
Huei-Chen Hsu

What does Huei-Chen Hsu research?

Huei-Chen Hsu's work is mostly in Business, Management and Accounting (26%), Social Sciences (8%), Medicine (6%).

Everything else: 14 works · 50.7% of their workSocial Sciences: 9 works · 33.9% of their workBusiness, Management and Accounting: 7 works · 26.2% of their workMarketing: 5 works · 18.5% of their workManagement of Technology and Innovation: 2 works · 7.7% of their workSocial Sciences: 2 works · 7.7% of their workSociology and Political Science: 2 works · 7.7% of their workHealth Sciences: 2 works · 6.2% of their workMedicine: 2 works · 6.2% of their workSurgery: 2 works · 6.2% of their workLife Sciences: 1 works · 4.6% of their workNeuroscience: 1 works · 4.6% of their workCognitive Neuroscience: 1 works · 4.6% of their workPhysical Sciences: 1 works · 4.6% of their workComputer Science: 1 works · 4.6% of their workArtificial Intelligence: 1 works · 4.6% of their workTHEIR WORKHuei-Chen Hsu27works
Life Sciences5%Physical Sciences5%Health Sciences6%Social Sciences34%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else1450.7%
    1. Business, Management and Accounting726.2%
    2. Social Sciences27.7%
    1. Medicine26.2%
    1. Neuroscience14.6%
    1. Computer Science14.6%
  1. 1Marketing18% of their works
  2. 2Management of Technology and Innovation8% of their works
  3. 3Sociology and Political Science8% of their works
  4. 4Surgery6% of their works
  5. 5Cognitive Neuroscience5% of their works
  6. 6Artificial Intelligence5% of their works

Research topics

Which keywords describe Huei-Chen Hsu's research?

The keywords of their largest research topics: Consumer Behavior, E-commerce, Brand Equity, Brand Trust, Hearing Loss, Electronic Word-of-Mouth, Marketing Strategies and Retail Economics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior112 topics
  2. E-commerce82 topics
  3. Brand Equity61 topic
  4. Brand Trust61 topic
  5. Hearing Loss62 topics
  6. Electronic Word-of-Mouth51 topic
  7. Marketing Strategies51 topic
  8. Retail Economics51 topic
  9. Social Media51 topic
  10. Agile Manufacturing41 topic
  11. Collaborative Networks41 topic
  12. Acute Otitis Media31 topic
  13. Cochlear Implants31 topic
  14. Cognitive Decline31 topic
  15. Information Systems31 topic
  16. Otitis Media31 topic
  17. Technology Acceptance Model31 topic
  18. Interactive Evolutionary Computation21 topic
  19. Music Generation21 topic

Where does Huei-Chen Hsu work?

Huei-Chen Hsu's main affiliation in the publication record is TransWorld University, Taiwan.

How many publications and citations does Huei-Chen Hsu have?

OpenAlex counts 27 works and 158 citations for Huei-Chen Hsu, an h-index of 6, ranking #5,031,010 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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