Hyo Jung Chang
Hyo Jung Chang publishes mostly in Marketing, Sociology and Political Science and Museology, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Perception and Purchasing Behavior and Fashion and Cultural Textiles.
- World rank
- #414,323 of 7,710,434 ranked researchers
- Rank in United States
- #146,511 of 1,627,098
- Works
- 102
- Citations
- 1.3k
- Citations per work
- 13.2
What does Hyo Jung Chang research?
Hyo Jung Chang's work is mostly in Business, Management and Accounting (31%), Social Sciences (14%), Arts and Humanities (10%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences6058.6%
- Business, Management and Accounting3231.0%
- Social Sciences1413.8%
- Arts and Humanities1010.1%
- Psychology43.7%
- Everything else3938.0%
- Physical Sciences33.4%
- Computer Science33.4%
- 1Marketing31% of their works
- 2Sociology and Political Science10% of their works
- 3Museology10% of their works
- 4Clinical Psychology4% of their works
- 5Cultural Studies4% of their works
- 6Human-Computer Interaction3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Perception and Purchasing Behavior
- Fashion and Cultural Textiles
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Diverse Topics in Contemporary Research
- Virtual Reality Applications and Impacts
Which keywords describe Hyo Jung Chang's research?
The keywords of their largest research topics: Consumer Behavior, Fashion, Lifestyle, Brand Equity, Brand Trust, Embodiment, Social Media and Body Image.
- Immersion
- Green Consumption
- Environmental Innovation
- Customer Experience
- Electronic Word-of-Mouth
- Material Culture
- Clothing
- Body Image
- Embodiment
- Brand Equity
- Fashion
- Consumer Behavior
- Lifestyle
- Brand Trust
- Social Media
- Cosmetics
- Ethical Consumption
- Consumer Engagement
- Virtual Reality
- Multichannel Retailing
- Generation Z
- Metaverse
- Presence
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 23 words, with their numbers
- Consumer Behavior643 topics
- Fashion553 topics
- Lifestyle352 topics
- Brand Equity291 topic
- Brand Trust291 topic
- Embodiment282 topics
- Social Media282 topics
- Body Image251 topic
- Cosmetics251 topic
- Clothing201 topic
- Ethical Consumption202 topics
- Material Culture201 topic
- Consumer Engagement181 topic
- Electronic Word-of-Mouth181 topic
- Virtual Reality182 topics
- Customer Experience161 topic
- Multichannel Retailing161 topic
- Environmental Innovation101 topic
- Generation Z101 topic
- Green Consumption101 topic
- Metaverse101 topic
- Immersion81 topic
- Presence81 topic
Where does Hyo Jung Chang work?
Hyo Jung Chang's main affiliation in the publication record is Texas Tech University, United States.
How many publications and citations does Hyo Jung Chang have?
OpenAlex counts 102 works and 1,342 citations for Hyo Jung Chang, an h-index of 21, ranking #414,323 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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