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Researcher · Sejong University · South Korea

Hyoungeun Gemmy Moon

Hyoungeun Gemmy Moon publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0002-9670-3960 OpenAlex
World rank
#78,242
of 7,710,434 ranked researchers
Rank in South Korea
#345
of 162,609
Works
44
Citations
2.1k
Citations per work
48.4
h-index
26
i10-index 33Top 6.9% in Marketing
Hyoungeun Gemmy Moon

What does Hyoungeun Gemmy Moon research?

Hyoungeun Gemmy Moon's work is mostly in Business, Management and Accounting (53%), Social Sciences (22%), Environmental Science (4%).

Social Sciences: 35 works · 79.5% of their workBusiness, Management and Accounting: 23 works · 53.0% of their workMarketing: 15 works · 35.0% of their workOrganizational Behavior and Human Resource Management: 7 works · 15.4% of their workManagement Information Systems: 1 works · 2.6% of their workSocial Sciences: 10 works · 22.2% of their workSociology and Political Science: 10 works · 22.2% of their workDecision Sciences: 2 works · 4.3% of their workInformation Systems and Management: 2 works · 4.3% of their workEverything else: 7 works · 16.2% of their workPhysical Sciences: 2 works · 4.3% of their workEnvironmental Science: 2 works · 4.3% of their workManagement, Monitoring, Policy and Law: 2 works · 4.3% of their workTHEIR WORKHyoungeun GemmyMoon44works
Physical Sciences4%Social Sciences79%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2353.0%
    2. Social Sciences1022.2%
    3. Decision Sciences24.3%
  2. Everything else716.2%
    1. Environmental Science24.3%
  1. 1Marketing35% of their works
  2. 2Sociology and Political Science22% of their works
  3. 3Organizational Behavior and Human Resource Management15% of their works
  4. 4Management, Monitoring, Policy and Law4% of their works
  5. 5Information Systems and Management4% of their works
  6. 6Management Information Systems3% of their works

Research topics

Which keywords describe Hyoungeun Gemmy Moon's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior323 topics
  2. Brand Equity181 topic
  3. Brand Trust181 topic
  4. Electronic Word-of-Mouth171 topic
  5. Social Media171 topic
  6. Customer Satisfaction151 topic
  7. Service Quality151 topic
  8. Customer Experience81 topic
  9. Environmental Innovation81 topic
  10. Green Consumption81 topic
  11. Multichannel Retailing81 topic
  12. Destination Image71 topic
  13. Tourist Satisfaction71 topic
  14. Collaborative Consumption61 topic
  15. Sharing Economy61 topic
  16. Environmental Attitudes51 topic
  17. Pro-environmental Behavior51 topic

Where does Hyoungeun Gemmy Moon work?

Hyoungeun Gemmy Moon's main affiliation in the publication record is Sejong University, South Korea.

How many publications and citations does Hyoungeun Gemmy Moon have?

OpenAlex counts 44 works and 2,128 citations for Hyoungeun Gemmy Moon, an h-index of 26, ranking #78,242 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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