Iin Mayasari
Iin Mayasari publishes mostly in Sociology and Political Science, Economics and Econometrics and Marketing, on topics such as Digital Marketing and Social Media, Web and Library Services and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #1,337,560 of 1,633,909 ranked researchers
- Rank in Indonesia
- #17,339 of 20,687
- Works
- 15
- Citations
- 12
- Citations per work
- 0.8
What does Iin Mayasari research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science27% of their works
- 2Economics and Econometrics20% of their works
- 3Marketing13% of their works
- 4Information Systems7% of their works
- 5Strategy and Management7% of their works
- 6Social Psychology7% of their works
Research topics
Which keywords describe Iin Mayasari's research?
The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Consumer Behavior, Academic Libraries, Brand Community and Brand Trust.
- Tax Evasion
- Public Economics
- Integrated Marketing Communication
- IMC
- Corporate Governance
- Brand Trust
- Academic Libraries
- Brand Equity
- Consumer Engagement
- Social Media
- Electronic Word-of-Mouth
- Consumer Behavior
- Brand Community
- COVID-19
- Financial Performance
- Informal Economy
- Pandemic
- Regional Development
- Web 2.0
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Social Media42 topics
- Consumer Engagement31 topic
- Electronic Word-of-Mouth31 topic
- Brand Equity22 topics
- Consumer Behavior22 topics
- Academic Libraries11 topic
- Brand Community11 topic
- Brand Trust11 topic
- COVID-1911 topic
- Corporate Governance11 topic
- Financial Performance11 topic
- IMC11 topic
- Informal Economy11 topic
- Integrated Marketing Communication11 topic
- Pandemic11 topic
- Public Economics11 topic
- Regional Development11 topic
- Tax Evasion11 topic
- Web 2.011 topic
Where does Iin Mayasari work?
Iin Mayasari's main affiliation in the publication record is Universitas Paramadina, Indonesia.
How many publications and citations does Iin Mayasari have?
Science Explorer counts 15 works and 12 citations for Iin Mayasari, ranking #1,337,560 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.