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Researcher · Megatrend University · Serbia

Ivana Baltezarević

Ivana Baltezarević publishes mostly in Sociology and Political Science, Marketing and Information Systems, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Digital Games and Media.

ORCID 0000-0003-4605-1420 OpenAlex
World rank
#2,075,180
of 7,710,434 ranked researchers
Rank in Serbia
#1,453
of 18,168
Works
33
Citations
125
Citations per work
3.8
h-index
7
i10-index 4Top 38% in Sociology and Political Science
Ivana Baltezarević

What does Ivana Baltezarević research?

Ivana Baltezarević's work is mostly in Social Sciences (35%), Computer Science (13%), Business, Management and Accounting (13%).

Social Sciences: 18 works · 53.2% of their workSocial Sciences: 12 works · 35.1% of their workSociology and Political Science: 9 works · 28.7% of their workPolitical Science and International Relations: 2 works · 6.4% of their workBusiness, Management and Accounting: 4 works · 12.8% of their workMarketing: 4 works · 12.8% of their workPsychology: 2 works · 5.3% of their workSocial Psychology: 2 works · 5.3% of their workEverything else: 11 works · 34.0% of their workPhysical Sciences: 4 works · 12.8% of their workComputer Science: 4 works · 12.8% of their workArtificial Intelligence: 2 works · 6.4% of their workInformation Systems: 2 works · 6.4% of their workTHEIR WORKIvanaBaltezarević33works
Physical Sciences13%Social Sciences53%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1235.1%
    2. Business, Management and Accounting412.8%
    3. Psychology25.3%
  2. Everything else1134.0%
    1. Computer Science412.8%
  1. 1Sociology and Political Science29% of their works
  2. 2Marketing13% of their works
  3. 3Information Systems6% of their works
  4. 4Artificial Intelligence6% of their works
  5. 5Political Science and International Relations6% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe Ivana Baltezarević's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust, Consumer Behavior, Online Gaming, Video Games and Student Engagement.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Social Media142 topics
  2. Consumer Engagement91 topic
  3. Electronic Word-of-Mouth91 topic
  4. Brand Trust71 topic
  5. Consumer Behavior71 topic
  6. Online Gaming71 topic
  7. Video Games71 topic
  8. Student Engagement62 topics
  9. Fake News51 topic
  10. Misinformation51 topic
  11. Artificial Intelligence31 topic
  12. Educational Data Mining31 topic
  13. Game-Based Learning31 topic
  14. Gamification31 topic
  15. Information Security31 topic
  16. Learning Analytics31 topic
  17. Policy Compliance31 topic
  18. Service Robots31 topic

Where does Ivana Baltezarević work?

Ivana Baltezarević's main affiliation in the publication record is Megatrend University, Serbia.

How many publications and citations does Ivana Baltezarević have?

OpenAlex counts 33 works and 125 citations for Ivana Baltezarević, an h-index of 7, ranking #2,075,180 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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