Science Explorer Interactive view Map
Researcher · University of North Carolina at Chapel Hill · United States

Jan‐Benedict E.M. Steenkamp

Jan‐Benedict E.M. Steenkamp publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Digital Marketing and Social Media.

ORCID 0000-0002-3839-0425 OpenAlex
World rank
#11,983
of 1,633,909 ranked researchers
Rank in United States
#5,790
of 358,040
Works
51
Citations
1.2k
Citations per work
24.5

What does Jan‐Benedict E.M. Steenkamp research?

Marketing: 32.4%Strategy and Management: 15.5%Sociology and Political Science: 11.3%Organizational Behavior and Human Resource Management: 5.6%other fields: 35.2%32%top field
Marketing32.4%Strategy and Management15.5%Sociology and Political Science11.3%Organizational Behavior and Human Resource Management5.6%other fields35.2%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing32% of their works
  2. 2Strategy and Management16% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Economics and Econometrics6% of their works
  6. 6Tourism, Leisure and Hospitality Management4% of their works

Research topics

Which keywords describe Jan‐Benedict E.M. Steenkamp's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Marketing Strategies, Retail Economics, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior193 topics
  2. Brand Equity102 topics
  3. Brand Community81 topic
  4. Brand Trust81 topic
  5. Marketing Strategies81 topic
  6. Retail Economics81 topic
  7. Electronic Word-of-Mouth61 topic
  8. Social Media61 topic
  9. Agent-Based Modeling31 topic
  10. Customer Satisfaction31 topic
  11. Innovation Diffusion31 topic
  12. Service Quality31 topic
  13. Wine Choice31 topic
  14. Wine Tourism31 topic
  15. Corporate Responsibility21 topic
  16. Experiential Learning21 topic
  17. Global Networks21 topic
  18. Marketing Education21 topic

Where does Jan‐Benedict E.M. Steenkamp work?

Jan‐Benedict E.M. Steenkamp's main affiliation in the publication record is University of North Carolina at Chapel Hill, United States.

How many publications and citations does Jan‐Benedict E.M. Steenkamp have?

Science Explorer counts 51 works and 1,247 citations for Jan‐Benedict E.M. Steenkamp, ranking #11,983 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.