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Researcher · National Institute of Technology Tiruchirappalli · India

Janarthanan Balakrishnan

Janarthanan Balakrishnan publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0003-2456-2617 OpenAlex
World rank
#77,693
of 7,710,434 ranked researchers
Rank in India
#775
of 280,097
Works
64
Citations
8.9k
Citations per work
139.3
h-index
27
i10-index 37Top 3% in Sociology and Political Science
Janarthanan Balakrishnan

What does Janarthanan Balakrishnan research?

Janarthanan Balakrishnan's work is mostly in Social Sciences (28%), Business, Management and Accounting (23%), Computer Science (10%).

Social Sciences: 39 works · 60.3% of their workSocial Sciences: 18 works · 27.6% of their workSociology and Political Science: 18 works · 27.6% of their workBusiness, Management and Accounting: 15 works · 22.9% of their workMarketing: 12 works · 19.5% of their workOrganizational Behavior and Human Resource Management: 2 works · 3.4% of their workDecision Sciences: 6 works · 9.8% of their workInformation Systems and Management: 6 works · 9.8% of their workEverything else: 19 works · 29.4% of their workPhysical Sciences: 7 works · 10.3% of their workComputer Science: 7 works · 10.3% of their workArtificial Intelligence: 4 works · 6.3% of their workHuman-Computer Interaction: 3 works · 4.0% of their workTHEIR WORKJanarthananBalakrishnan64works
Physical Sciences10%Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1827.6%
    2. Business, Management and Accounting1522.9%
    3. Decision Sciences69.8%
  2. Everything else1929.4%
    1. Computer Science710.3%
  1. 1Sociology and Political Science28% of their works
  2. 2Marketing20% of their works
  3. 3Information Systems and Management10% of their works
  4. 4Artificial Intelligence6% of their works
  5. 5Human-Computer Interaction4% of their works
  6. 6Organizational Behavior and Human Resource Management3% of their works

Research topics

Which keywords describe Janarthanan Balakrishnan's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Consumer Behavior, Customer Experience, Information Systems, Technology Acceptance Model and Brand Equity.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Social Media392 topics
  2. Consumer Engagement281 topic
  3. Electronic Word-of-Mouth281 topic
  4. Consumer Behavior212 topics
  5. Customer Experience182 topics
  6. Information Systems171 topic
  7. Technology Acceptance Model171 topic
  8. Brand Equity131 topic
  9. Brand Trust131 topic
  10. Addiction111 topic
  11. Well-being111 topic
  12. Artificial Intelligence101 topic
  13. Service Robots101 topic
  14. Environmental Innovation81 topic
  15. Green Consumption81 topic
  16. Impulse Buying81 topic
  17. Multichannel Retailing81 topic
  18. Embodiment71 topic
  19. Presence71 topic

Where does Janarthanan Balakrishnan work?

Janarthanan Balakrishnan's main affiliation in the publication record is National Institute of Technology Tiruchirappalli, India.

How many publications and citations does Janarthanan Balakrishnan have?

OpenAlex counts 64 works and 8,916 citations for Janarthanan Balakrishnan, an h-index of 27, ranking #77,693 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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