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Researcher · Mzumbe University · Tanzania

Jerum William Kilumile

Jerum William Kilumile publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Environmental Sustainability in Business.

ORCID 0000-0002-9692-2813 OpenAlex
World rank
#1,704,782
of 7,710,434 ranked researchers
Rank in Tanzania
#868
of 3,522
Works
16
Citations
62
Citations per work
3.9
h-index
5
i10-index 1Top 77% in Marketing
Jerum William Kilumile

What does Jerum William Kilumile research?

Jerum William Kilumile's work is mostly in Business, Management and Accounting (54%), Social Sciences (27%), Decision Sciences (7%).

Social Sciences: 14 works · 88.6% of their workBusiness, Management and Accounting: 9 works · 54.5% of their workMarketing: 7 works · 40.9% of their workOrganizational Behavior and Human Resource Management: 1 works · 6.8% of their workStrategy and Management: 1 works · 6.8% of their workSocial Sciences: 4 works · 27.3% of their workSociology and Political Science: 4 works · 27.3% of their workDecision Sciences: 1 works · 6.8% of their workInformation Systems and Management: 1 works · 6.8% of their workEverything else: 1 works · 9.1% of their workLife Sciences: 0 works · 2.3% of their workAgricultural and Biological Sciences: 0 works · 2.3% of their workFood Science: 0 works · 2.3% of their workTHEIR WORKJerum WilliamKilumile16works
Life Sciences2%Social Sciences89%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting954.5%
    2. Social Sciences427.3%
    3. Decision Sciences16.8%
  2. Everything else19.1%
    1. Agricultural and Biological Sciences02.3%
  1. 1Marketing41% of their works
  2. 2Sociology and Political Science27% of their works
  3. 3Organizational Behavior and Human Resource Management7% of their works
  4. 4Strategy and Management7% of their works
  5. 5Information Systems and Management7% of their works
  6. 6Food Science2% of their works

Research topics

Which keywords describe Jerum William Kilumile's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Customer Experience, Environmental Innovation and Green Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior132 topics
  2. Electronic Word-of-Mouth121 topic
  3. Social Media121 topic
  4. Brand Equity81 topic
  5. Brand Trust81 topic
  6. Customer Experience52 topics
  7. Environmental Innovation51 topic
  8. Green Consumption51 topic
  9. Co-Creation31 topic
  10. Customer Satisfaction31 topic
  11. Information Systems31 topic
  12. Service Quality31 topic
  13. Technology Acceptance Model31 topic
  14. Value Creation31 topic
  15. Corporate Social Responsibility21 topic
  16. Financial Performance21 topic
  17. Impulse Buying21 topic
  18. Multichannel Retailing21 topic

Where does Jerum William Kilumile work?

Jerum William Kilumile's main affiliation in the publication record is Mzumbe University, Tanzania.

How many publications and citations does Jerum William Kilumile have?

OpenAlex counts 16 works and 62 citations for Jerum William Kilumile, an h-index of 5, ranking #1,704,782 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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