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Researcher · Babson College · United States

Joan Lindsey‐Mullikin

Joan Lindsey‐Mullikin publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Consumer Retail Behavior Studies.

OpenAlex
World rank
#1,668,500
of 7,710,434 ranked researchers
Rank in United States
#516,869
of 1,627,098
Works
18
Citations
731
Citations per work
40.6
h-index
13
i10-index 15Top 28% in Marketing
Joan Lindsey‐Mullikin

What does Joan Lindsey‐Mullikin research?

Joan Lindsey‐Mullikin's work is mostly in Business, Management and Accounting (78%), Environmental Science (4%), Decision Sciences (4%).

Social Sciences: 15 works · 82.4% of their workBusiness, Management and Accounting: 14 works · 78.5% of their workMarketing: 11 works · 60.8% of their workOrganizational Behavior and Human Resource Management: 2 works · 9.8% of their workStrategy and Management: 1 works · 5.9% of their workAccounting: 0 works · 2.0% of their workDecision Sciences: 1 works · 3.9% of their workManagement Science and Operations Research: 1 works · 3.9% of their workEverything else: 2 works · 13.7% of their workPhysical Sciences: 1 works · 3.9% of their workEnvironmental Science: 1 works · 3.9% of their workManagement, Monitoring, Policy and Law: 1 works · 3.9% of their workTHEIR WORKJoanLindsey‐Mullikin18works
Physical Sciences4%Social Sciences82%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1478.5%
    2. Decision Sciences13.9%
  2. Everything else213.7%
    1. Environmental Science13.9%
  1. 1Marketing61% of their works
  2. 2Organizational Behavior and Human Resource Management10% of their works
  3. 3Strategy and Management6% of their works
  4. 4Management Science and Operations Research4% of their works
  5. 5Management, Monitoring, Policy and Law4% of their works
  6. 6Accounting2% of their works

Research topics

Which keywords describe Joan Lindsey‐Mullikin's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Customer Experience, Multichannel Retailing and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior243 topics
  2. Brand Equity121 topic
  3. Brand Trust121 topic
  4. Marketing Strategies101 topic
  5. Retail Economics101 topic
  6. Customer Experience71 topic
  7. Multichannel Retailing71 topic
  8. Customer Satisfaction51 topic
  9. Service Quality51 topic
  10. Environmental Attitudes21 topic
  11. Environmental Innovation21 topic
  12. Green Consumption21 topic
  13. Platform Competition21 topic
  14. Pro-environmental Behavior21 topic
  15. Two-Sided Markets21 topic
  16. Contract Visualization11 topic
  17. Legal Astuteness11 topic

Where does Joan Lindsey‐Mullikin work?

Joan Lindsey‐Mullikin's main affiliation in the publication record is Babson College, United States.

How many publications and citations does Joan Lindsey‐Mullikin have?

OpenAlex counts 18 works and 731 citations for Joan Lindsey‐Mullikin, an h-index of 13, ranking #1,668,500 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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