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Researcher · University of Southern Mississippi · United States

Joanne T. Cao

Joanne T. Cao publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media and Service and Product Innovation.

ORCID 0000-0002-0022-3488 OpenAlex
World rank
#4,120,198
of 7,710,434 ranked researchers
Rank in United States
#1,117,060
of 1,627,098
Works
19
Citations
112
Citations per work
5.9
h-index
6
i10-index 5Top 68% in Marketing
Joanne T. Cao

What does Joanne T. Cao research?

Joanne T. Cao's work is mostly in Business, Management and Accounting (40%), Social Sciences (29%), Decision Sciences (6%).

Social Sciences: 14 works · 75.1% of their workBusiness, Management and Accounting: 8 works · 39.6% of their workMarketing: 4 works · 22.9% of their workOrganizational Behavior and Human Resource Management: 3 works · 16.7% of their workSocial Sciences: 6 works · 29.2% of their workSociology and Political Science: 4 works · 20.8% of their workCommunication: 1 works · 4.2% of their workEducation: 1 works · 4.2% of their workDecision Sciences: 1 works · 6.3% of their workInformation Systems and Management: 1 works · 6.3% of their workEverything else: 5 works · 24.9% of their workTHEIR WORKJoanne T. Cao19works
Social Sciences75%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting839.6%
    2. Social Sciences629.2%
    3. Decision Sciences16.3%
  2. Everything else524.9%
  1. 1Marketing23% of their works
  2. 2Sociology and Political Science21% of their works
  3. 3Organizational Behavior and Human Resource Management17% of their works
  4. 4Information Systems and Management6% of their works
  5. 5Education4% of their works
  6. 6Communication4% of their works

Research topics

Which keywords describe Joanne T. Cao's research?

The keywords of their largest research topics: Social Media, Customer Satisfaction, Service Quality, Consumer Engagement, Electronic Word-of-Mouth, Customer Experience, Consumer Behavior and Co-Creation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Social Media92 topics
  2. Customer Satisfaction81 topic
  3. Service Quality81 topic
  4. Consumer Engagement71 topic
  5. Electronic Word-of-Mouth71 topic
  6. Customer Experience62 topics
  7. Consumer Behavior52 topics
  8. Co-Creation41 topic
  9. Value Creation41 topic
  10. Collaborative Consumption31 topic
  11. Sharing Economy31 topic
  12. Addiction21 topic
  13. Brand Equity21 topic
  14. Brand Trust21 topic
  15. Impulse Buying21 topic
  16. Information Systems21 topic
  17. Multichannel Retailing21 topic
  18. Technology Acceptance Model21 topic
  19. Well-being21 topic

Where does Joanne T. Cao work?

Joanne T. Cao's main affiliation in the publication record is University of Southern Mississippi, United States.

How many publications and citations does Joanne T. Cao have?

OpenAlex counts 19 works and 112 citations for Joanne T. Cao, an h-index of 6, ranking #4,120,198 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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