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Researcher · Mzumbe University · Tanzania

Johakim Katekele John

Johakim Katekele John publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Environmental Sustainability in Business.

ORCID 0000-0002-5411-0147 OpenAlex
World rank
#2,082,517
of 7,710,434 ranked researchers
Rank in Tanzania
#1,090
of 3,522
Works
16
Citations
41
Citations per work
2.6
h-index
4
i10-index 0Top 85% in Marketing
Johakim Katekele John

What does Johakim Katekele John research?

Johakim Katekele John's work is mostly in Business, Management and Accounting (53%), Social Sciences (29%), Decision Sciences (4%).

Social Sciences: 14 works · 86.6% of their workBusiness, Management and Accounting: 9 works · 53.4% of their workMarketing: 6 works · 40.0% of their workOrganizational Behavior and Human Resource Management: 1 works · 6.7% of their workStrategy and Management: 1 works · 6.7% of their workSocial Sciences: 5 works · 28.8% of their workSociology and Political Science: 4 works · 24.4% of their workLaw: 1 works · 4.4% of their workDecision Sciences: 1 works · 4.4% of their workInformation Systems and Management: 1 works · 4.4% of their workEverything else: 2 works · 13.4% of their workTHEIR WORKJohakim KatekeleJohn16works
Social Sciences87%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting953.4%
    2. Social Sciences528.8%
    3. Decision Sciences14.4%
  2. Everything else213.4%
  1. 1Marketing40% of their works
  2. 2Sociology and Political Science24% of their works
  3. 3Organizational Behavior and Human Resource Management7% of their works
  4. 4Strategy and Management7% of their works
  5. 5Law4% of their works
  6. 6Information Systems and Management4% of their works

Research topics

Which keywords describe Johakim Katekele John's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Customer Experience, Environmental Innovation and Green Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior122 topics
  2. Electronic Word-of-Mouth111 topic
  3. Social Media111 topic
  4. Brand Equity71 topic
  5. Brand Trust71 topic
  6. Customer Experience52 topics
  7. Environmental Innovation51 topic
  8. Green Consumption51 topic
  9. Co-Creation31 topic
  10. Customer Satisfaction31 topic
  11. Service Quality31 topic
  12. Value Creation31 topic
  13. Corporate Social Responsibility21 topic
  14. Financial Performance21 topic
  15. Impulse Buying21 topic
  16. Information Systems21 topic
  17. Multichannel Retailing21 topic
  18. Technology Acceptance Model21 topic

Where does Johakim Katekele John work?

Johakim Katekele John's main affiliation in the publication record is Mzumbe University, Tanzania.

How many publications and citations does Johakim Katekele John have?

OpenAlex counts 16 works and 41 citations for Johakim Katekele John, an h-index of 4, ranking #2,082,517 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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