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Researcher · Massey University · New Zealand

Jonathan Elms

Jonathan Elms publishes mostly in Marketing, Sociology and Political Science and Artificial Intelligence, on topics such as Consumer Retail Behavior Studies, AI in Service Interactions and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-4742-5749 OpenAlex
World rank
#313,459
of 1,633,909 ranked researchers
Rank in New Zealand
#1,052
of 4,714
Works
19
Citations
89
Citations per work
4.7

What does Jonathan Elms research?

Marketing: 54.5%Sociology and Political Science: 27.3%Artificial Intelligence: 9.1%Social Psychology: 9.1%55%top field
Marketing54.5%Sociology and Political Science27.3%Artificial Intelligence9.1%Social Psychology9.1%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing55% of their works
  2. 2Sociology and Political Science27% of their works
  3. 3Artificial Intelligence9% of their works
  4. 4Social Psychology9% of their works

Research topics

Which keywords describe Jonathan Elms's research?

The keywords of their largest research topics: Customer Experience, Impulse Buying, Multichannel Retailing, Consumer Behavior, Artificial Intelligence, Brand Equity, Brand Trust and Collaborative Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Customer Experience52 topics
  2. Impulse Buying41 topic
  3. Multichannel Retailing41 topic
  4. Consumer Behavior22 topics
  5. Artificial Intelligence11 topic
  6. Brand Equity11 topic
  7. Brand Trust11 topic
  8. Collaborative Consumption11 topic
  9. Color Psychology11 topic
  10. Destination Image11 topic
  11. Electronic Word-of-Mouth11 topic
  12. Kansei Engineering11 topic
  13. Place Attachment11 topic
  14. Sense of Place11 topic
  15. Service Robots11 topic
  16. Sharing Economy11 topic
  17. Social Media11 topic
  18. Tourist Satisfaction11 topic

Where does Jonathan Elms work?

Jonathan Elms's main affiliation in the publication record is Massey University, New Zealand.

How many publications and citations does Jonathan Elms have?

Science Explorer counts 19 works and 89 citations for Jonathan Elms, ranking #313,459 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.