Jörn Redler
Jörn Redler publishes mostly in Marketing, Management of Technology and Innovation and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Innovation in Industries and Digital Marketing and Social Media.
- World rank
- #1,545,047 of 1,633,909 ranked researchers
- Rank in Germany
- #83,012 of 86,443
- Works
- 24
- Citations
- 11
- Citations per work
- 0.5
What does Jörn Redler research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing42% of their works
- 2Management of Technology and Innovation15% of their works
- 3Strategy and Management15% of their works
- 4Sociology and Political Science15% of their works
- 5Cognitive Neuroscience3% of their works
- 6History and Philosophy of Science3% of their works
Research topics
Which keywords describe Jörn Redler's research?
The keywords of their largest research topics: Brand Equity, Customer Relationship Management, Customer Experience, Brand Trust, Consumer Behavior, Business Models, Digital Transformation and Electronic Word-of-Mouth.
- Neuroaesthetics
- Aesthetic Perception
- Integrated Marketing Communication
- IMC
- Information Technology
- Electronic Word-of-Mouth
- Business Models
- Brand Trust
- Customer Relationship Management
- Brand Equity
- Customer Experience
- Consumer Behavior
- Digital Transformation
- Social Media
- Value Chains
- Impulse Buying
- Multichannel Retailing
- Education
- Research
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity102 topics
- Customer Relationship Management92 topics
- Customer Experience82 topics
- Brand Trust71 topic
- Consumer Behavior71 topic
- Business Models51 topic
- Digital Transformation51 topic
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Information Technology41 topic
- Value Chains41 topic
- IMC31 topic
- Impulse Buying31 topic
- Integrated Marketing Communication31 topic
- Multichannel Retailing31 topic
- Aesthetic Perception11 topic
- Education11 topic
- Neuroaesthetics11 topic
- Research11 topic
Where does Jörn Redler work?
Jörn Redler's main affiliation in the publication record is University of Applied Sciences Mainz, Germany.
How many publications and citations does Jörn Redler have?
Science Explorer counts 24 works and 11 citations for Jörn Redler, ranking #1,545,047 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.