Joyce Xin Zhou
Joyce Xin Zhou publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.
- World rank
- #2,104,789 of 7,710,434 ranked researchers
- Rank in United States
- #635,178 of 1,627,098
- Works
- 20
- Citations
- 651
- Citations per work
- 32.6
What does Joyce Xin Zhou research?
Joyce Xin Zhou's work is mostly in Business, Management and Accounting (50%), Social Sciences (19%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1469.2%
- Business, Management and Accounting1050.0%
- Social Sciences419.2%
- Everything else630.8%
- 1Marketing25% of their works
- 2Strategy and Management10% of their works
- 3Sociology and Political Science10% of their works
- 4Education10% of their works
- 5Organizational Behavior and Human Resource Management10% of their works
- 6Management of Technology and Innovation6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Environmental Education and Sustainability
- Entrepreneurship Studies and Influences
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- International Business and FDI
Which keywords describe Joyce Xin Zhou's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality and Customer Experience.
- Opportunity Recognition
- Institutional Environment
- Foreign Direct Investment
- Environmental Attitudes
- Customer Experience
- Customer Satisfaction
- Electronic Word-of-Mouth
- Brand Equity
- Consumer Behavior
- Brand Trust
- Social Media
- Service Quality
- Entrepreneurial Orientation
- Environmental Innovation
- Green Consumption
- Multichannel Retailing
- Pro-environmental Behavior
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Consumer Behavior102 topics
- Brand Equity81 topic
- Brand Trust81 topic
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Customer Satisfaction31 topic
- Service Quality31 topic
- Customer Experience21 topic
- Entrepreneurial Orientation21 topic
- Environmental Attitudes21 topic
- Environmental Innovation21 topic
- Foreign Direct Investment21 topic
- Green Consumption21 topic
- Institutional Environment21 topic
- Multichannel Retailing21 topic
- Opportunity Recognition21 topic
- Pro-environmental Behavior21 topic
Where does Joyce Xin Zhou work?
Joyce Xin Zhou's main affiliation in the publication record is Emporia State University, United States.
How many publications and citations does Joyce Xin Zhou have?
OpenAlex counts 20 works and 651 citations for Joyce Xin Zhou, an h-index of 8, ranking #2,104,789 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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