Junyun Liao
Junyun Liao publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.
- World rank
- #45,455 of 7,710,434 ranked researchers
- Rank in China
- #3,269 of 978,568
- Works
- 60
- Citations
- 2.2k
- Citations per work
- 36.6
What does Junyun Liao research?
Junyun Liao's work is mostly in Social Sciences (36%), Business, Management and Accounting (35%), Decision Sciences (8%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences5083.9%
- Social Sciences2236.2%
- Business, Management and Accounting2135.1%
- Decision Sciences58.0%
- Arts and Humanities34.6%
- Everything else1016.1%
- 1Sociology and Political Science32% of their works
- 2Marketing25% of their works
- 3Organizational Behavior and Human Resource Management10% of their works
- 4Information Systems and Management8% of their works
- 5Literature and Literary Theory5% of their works
- 6Communication4% of their works
Research topics
Which keywords describe Junyun Liao's research?
The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust, Consumer Behavior, Customer Satisfaction, Service Quality and Information Systems.
- Service Robots
- Virtual Communities
- Knowledge Sharing
- Transportation
- Customer Experience
- Information Systems
- Customer Satisfaction
- Brand Trust
- Consumer Engagement
- Social Media
- Electronic Word-of-Mouth
- Consumer Behavior
- Service Quality
- Technology Acceptance Model
- Narrative Persuasion
- Impulse Buying
- Multichannel Retailing
- Artificial Intelligence
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Social Media502 topics
- Consumer Engagement461 topic
- Electronic Word-of-Mouth461 topic
- Brand Trust291 topic
- Consumer Behavior291 topic
- Customer Satisfaction151 topic
- Service Quality151 topic
- Information Systems121 topic
- Technology Acceptance Model121 topic
- Customer Experience72 topics
- Narrative Persuasion71 topic
- Transportation71 topic
- Impulse Buying41 topic
- Knowledge Sharing41 topic
- Multichannel Retailing41 topic
- Virtual Communities41 topic
- Artificial Intelligence31 topic
- Service Robots31 topic
Where does Junyun Liao work?
Junyun Liao's main affiliation in the publication record is Jinan University, China.
How many publications and citations does Junyun Liao have?
OpenAlex counts 60 works and 2,195 citations for Junyun Liao, an h-index of 25, ranking #45,455 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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