Science Explorer Back to mapMap
Discussion
Researcher · Deutsche Post (Germany) · Germany

Kay Peters

Kay Peters publishes mostly in Marketing, Economics and Econometrics and Strategy and Management, on topics such as Consumer Market Behavior and Pricing, European Socioeconomic and Political Studies and Corporate Governance and Management.

OpenAlex
World rank
#1,059,349
of 7,710,434 ranked researchers
Rank in Germany
#52,109
of 364,343
Works
83
Citations
1.5k
Citations per work
17.5
h-index
10
i10-index 10Top 41% in Marketing
Kay Peters

What does Kay Peters research?

Kay Peters's work is mostly in Business, Management and Accounting (28%), Social Sciences (14%), Economics, Econometrics and Finance (13%).

Social Sciences: 50 works · 60.0% of their workBusiness, Management and Accounting: 23 works · 27.8% of their workMarketing: 13 works · 16.1% of their workStrategy and Management: 10 works · 11.7% of their workSocial Sciences: 12 works · 14.1% of their workPolitical Science and International Relations: 6 works · 7.3% of their workSociology and Political Science: 6 works · 6.8% of their workEconomics, Econometrics and Finance: 11 works · 13.2% of their workEconomics and Econometrics: 11 works · 13.2% of their workDecision Sciences: 4 works · 4.9% of their workManagement Science and Operations Research: 4 works · 4.9% of their workEverything else: 33 works · 40.0% of their workTHEIR WORKKay Peters83works
Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2327.8%
    2. Social Sciences1214.1%
    3. Economics, Econometrics and Finance1113.2%
    4. Decision Sciences44.9%
  2. Everything else3340.0%
  1. 1Marketing16% of their works
  2. 2Economics and Econometrics13% of their works
  3. 3Strategy and Management12% of their works
  4. 4Political Science and International Relations7% of their works
  5. 5Sociology and Political Science7% of their works
  6. 6Management Science and Operations Research5% of their works

Research topics

Which keywords describe Kay Peters's research?

The keywords of their largest research topics: Consumer Behavior, E-commerce, Customer Relationship Management, Brand Equity, Marketing Strategies, Retail Economics, Financial Crisis and Iceland.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Consumer Behavior202 topics
  2. E-commerce202 topics
  3. Customer Relationship Management182 topics
  4. Brand Equity142 topics
  5. Marketing Strategies131 topic
  6. Retail Economics131 topic
  7. Financial Crisis111 topic
  8. Iceland111 topic
  9. Information Technology101 topic
  10. Value Chains101 topic
  11. Agent-Based Modeling81 topic
  12. Electronic Word-of-Mouth81 topic
  13. Innovation Diffusion81 topic
  14. Social Media81 topic
  15. Brand Community71 topic
  16. Brand Trust71 topic
  17. Business Models71 topic
  18. Digital Transformation71 topic
  19. IMC71 topic
  20. Integrated Marketing Communication71 topic

Where does Kay Peters work?

Kay Peters's main affiliation in the publication record is Deutsche Post (Germany), Germany.

How many publications and citations does Kay Peters have?

OpenAlex counts 83 works and 1,456 citations for Kay Peters, an h-index of 10, ranking #1,059,349 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Kay Peters. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.