Kenny Basso
Kenny Basso publishes mostly in Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, on topics such as Business and Management Studies, Customer Service Quality and Loyalty and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #1,961,769 of 7,710,434 ranked researchers
- Rank in Brazil
- #17,460 of 253,246
- Works
- 110
- Citations
- 965
- Citations per work
- 8.8
What does Kenny Basso research?
Kenny Basso's work is mostly in Business, Management and Accounting (35%), Decision Sciences (20%), Social Sciences (12%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences8072.3%
- Business, Management and Accounting3935.2%
- Decision Sciences2219.9%
- Social Sciences1312.1%
- Psychology65.1%
- Everything else3027.7%
- 1Marketing21% of their works
- 2Information Systems and Management20% of their works
- 3Organizational Behavior and Human Resource Management14% of their works
- 4Sociology and Political Science7% of their works
- 5Political Science and International Relations6% of their works
- 6Social Psychology5% of their works
Research topics
Which keywords describe Kenny Basso's research?
The keywords of their largest research topics: Marketing Strategies, Organizational Management, Research Methods, Customer Satisfaction, Service Quality, Consumer Behavior, Brand Equity and Brand Trust.
- Retail Economics
- Electronic Word-of-Mouth
- Information Systems
- Higher Education
- Multichannel Retailing
- Brand Trust
- Consumer Behavior
- Customer Satisfaction
- Organizational Management
- Marketing Strategies
- Research Methods
- Service Quality
- Brand Equity
- Customer Experience
- E-commerce
- Public Policy
- Technology Acceptance Model
- Online Advertising
- Social Media
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 19 words, with their numbers
- Marketing Strategies442 topics
- Organizational Management371 topic
- Research Methods371 topic
- Customer Satisfaction341 topic
- Service Quality341 topic
- Consumer Behavior252 topics
- Brand Equity181 topic
- Brand Trust181 topic
- Customer Experience181 topic
- Multichannel Retailing181 topic
- E-commerce172 topics
- Higher Education111 topic
- Public Policy111 topic
- Information Systems101 topic
- Technology Acceptance Model101 topic
- Electronic Word-of-Mouth71 topic
- Online Advertising71 topic
- Retail Economics71 topic
- Social Media71 topic
Where does Kenny Basso work?
Kenny Basso's main affiliation in the publication record is Atitus Educação, Brazil.
How many publications and citations does Kenny Basso have?
OpenAlex counts 110 works and 965 citations for Kenny Basso, an h-index of 18, ranking #1,961,769 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
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