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Researcher · Alcorn State University · United States

Kimball P. Marshall

Kimball P. Marshall publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Art History and Market Analysis.

OpenAlex
World rank
#3,434,497
of 7,710,434 ranked researchers
Rank in United States
#964,069
of 1,627,098
Works
60
Citations
449
Citations per work
7.5
h-index
9
i10-index 9Top 47% in Marketing
Kimball P. Marshall

What does Kimball P. Marshall research?

Kimball P. Marshall's work is mostly in Business, Management and Accounting (19%), Social Sciences (14%), Economics, Econometrics and Finance (6%).

Everything else: 33 works · 55.2% of their workSocial Sciences: 24 works · 39.5% of their workBusiness, Management and Accounting: 11 works · 19.1% of their workMarketing: 8 works · 13.2% of their workOrganizational Behavior and Human Resource Management: 4 works · 5.9% of their workSocial Sciences: 9 works · 14.5% of their workSociology and Political Science: 5 works · 8.6% of their workEducation: 4 works · 5.9% of their workEconomics, Econometrics and Finance: 4 works · 5.9% of their workEconomics and Econometrics: 4 works · 5.9% of their workHealth Sciences: 3 works · 5.3% of their workHealth Professions: 3 works · 5.3% of their workGeneral Health Professions: 3 works · 5.3% of their workTHEIR WORKKimball P.Marshall60works
Health Sciences5%Social Sciences40%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else3355.2%
    1. Business, Management and Accounting1119.1%
    2. Social Sciences914.5%
    3. Economics, Econometrics and Finance45.9%
    1. Health Professions35.3%
  1. 1Marketing13% of their works
  2. 2Sociology and Political Science9% of their works
  3. 3Organizational Behavior and Human Resource Management6% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Education6% of their works
  6. 6General Health Professions5% of their works

Research topics

Which keywords describe Kimball P. Marshall's research?

The keywords of their largest research topics: Emotional Responses, Consumer Behavior, Customer Satisfaction, Service Quality, Brand Equity, Brand Trust, Art Market and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Emotional Responses122 topics
  2. Consumer Behavior102 topics
  3. Customer Satisfaction81 topic
  4. Service Quality81 topic
  5. Brand Equity71 topic
  6. Brand Trust71 topic
  7. Art Market51 topic
  8. Electronic Word-of-Mouth51 topic
  9. Experiential Learning51 topic
  10. Investment51 topic
  11. Marketing Education51 topic
  12. Social Media51 topic
  13. Aesthetic Perception41 topic
  14. Customer Experience41 topic
  15. Multichannel Retailing41 topic
  16. Neuroaesthetics41 topic
  17. Marketing Strategies31 topic
  18. Retail Economics31 topic

Where does Kimball P. Marshall work?

Kimball P. Marshall's main affiliation in the publication record is Alcorn State University, United States.

How many publications and citations does Kimball P. Marshall have?

OpenAlex counts 60 works and 449 citations for Kimball P. Marshall, an h-index of 9, ranking #3,434,497 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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