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Researcher · Baylor University · United States

Kirk L. Wakefield

Kirk L. Wakefield publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Customer Service Quality and Loyalty.

ORCID 0000-0003-2012-6180 OpenAlex
World rank
#42,200
of 7,710,434 ranked researchers
Rank in United States
#16,234
of 1,627,098
Works
70
Citations
8.7k
Citations per work
124.8
h-index
34
i10-index 44Top 3.3% in Marketing
Kirk L. Wakefield

What does Kirk L. Wakefield research?

Kirk L. Wakefield's work is mostly in Business, Management and Accounting (42%), Social Sciences (29%), Decision Sciences (5%).

Social Sciences: 57 works · 81.2% of their workBusiness, Management and Accounting: 29 works · 41.9% of their workMarketing: 21 works · 30.1% of their workOrganizational Behavior and Human Resource Management: 8 works · 11.8% of their workSocial Sciences: 20 works · 29.1% of their workSociology and Political Science: 14 works · 19.4% of their workGender Studies: 7 works · 9.7% of their workDecision Sciences: 4 works · 5.4% of their workInformation Systems and Management: 4 works · 5.4% of their workEconomics, Econometrics and Finance: 3 works · 4.8% of their workEconomics and Econometrics: 3 works · 4.8% of their workEverything else: 13 works · 18.8% of their workTHEIR WORKKirk L. Wakefield70works
Social Sciences81%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2941.9%
    2. Social Sciences2029.1%
    3. Decision Sciences45.4%
    4. Economics, Econometrics and Finance34.8%
  2. Everything else1318.8%
  1. 1Marketing30% of their works
  2. 2Sociology and Political Science19% of their works
  3. 3Organizational Behavior and Human Resource Management12% of their works
  4. 4Gender Studies10% of their works
  5. 5Information Systems and Management5% of their works
  6. 6Economics and Econometrics5% of their works

Research topics

Which keywords describe Kirk L. Wakefield's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Media, Customer Experience, Multichannel Retailing, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior332 topics
  2. Brand Equity251 topic
  3. Brand Trust251 topic
  4. Social Media242 topics
  5. Customer Experience191 topic
  6. Multichannel Retailing191 topic
  7. Customer Satisfaction181 topic
  8. Service Quality181 topic
  9. Gender151 topic
  10. Sport151 topic
  11. Mega Events131 topic
  12. Sport Tourism131 topic
  13. Competitive Balance91 topic
  14. Consumer Engagement91 topic
  15. Electronic Word-of-Mouth91 topic
  16. Prediction Markets91 topic
  17. Marketing Strategies81 topic
  18. Retail Economics81 topic

Where does Kirk L. Wakefield work?

Kirk L. Wakefield's main affiliation in the publication record is Baylor University, United States.

How many publications and citations does Kirk L. Wakefield have?

OpenAlex counts 70 works and 8,733 citations for Kirk L. Wakefield, an h-index of 34, ranking #42,200 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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