Lia Zarantonello
Lia Zarantonello publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Sensory Analysis and Statistical Methods.
- World rank
- #794,023 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #59,019 of 90,785
- Works
- 18
- Citations
- 77
- Citations per work
- 4.3
What does Lia Zarantonello research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing39% of their works
- 2Sociology and Political Science22% of their works
- 3Strategy and Management11% of their works
- 4Organizational Behavior and Human Resource Management6% of their works
- 5Ecology6% of their works
- 6Plant Science6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Sensory Analysis and Statistical Methods
- Organic Food and Agriculture
- Agriculture Sustainability and Environmental Impact
- Entrepreneurship Studies and Influences
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
Which keywords describe Lia Zarantonello's research?
The keywords of their largest research topics: Brand Equity, Consumer Behavior, Brand Community, Brand Trust, Electronic Word-of-Mouth, Social Media, Consumer Perception and Environmental Impact.
- Sustainable Diets
- Sensory Analysis
- Opportunity Recognition
- IMC
- Food Quality
- Entrepreneurial Orientation
- Environmental Impact
- Social Media
- Brand Trust
- Consumer Behavior
- Brand Equity
- Brand Community
- Electronic Word-of-Mouth
- Consumer Perception
- Customer Satisfaction
- Food Choice
- Food Systems
- Integrated Marketing Communication
- Organic Agriculture
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Brand Equity72 topics
- Consumer Behavior72 topics
- Brand Community61 topic
- Brand Trust61 topic
- Electronic Word-of-Mouth41 topic
- Social Media41 topic
- Consumer Perception22 topics
- Environmental Impact22 topics
- Customer Satisfaction11 topic
- Entrepreneurial Orientation11 topic
- Food Choice11 topic
- Food Quality11 topic
- Food Systems11 topic
- IMC11 topic
- Integrated Marketing Communication11 topic
- Opportunity Recognition11 topic
- Organic Agriculture11 topic
- Sensory Analysis11 topic
- Service Quality11 topic
- Sustainable Diets11 topic
Where does Lia Zarantonello work?
Lia Zarantonello's main affiliation in the publication record is University of Roehampton, United Kingdom.
How many publications and citations does Lia Zarantonello have?
Science Explorer counts 18 works and 77 citations for Lia Zarantonello, ranking #794,023 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.