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Researcher · Fudan University · China

Liyin Jin

Liyin Jin publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Behavioral Health and Interventions.

ORCID 0000-0001-6755-9640 OpenAlex
World rank
#740,822
of 7,710,434 ranked researchers
Rank in China
#98,588
of 978,568
Works
68
Citations
1.2k
Citations per work
17.8
h-index
18
i10-index 24Top 16% in Marketing
Liyin Jin

What does Liyin Jin research?

Liyin Jin's work is mostly in Business, Management and Accounting (31%), Social Sciences (16%), Psychology (16%).

Social Sciences: 43 works · 63.3% of their workBusiness, Management and Accounting: 21 works · 31.1% of their workMarketing: 14 works · 20.9% of their workOrganizational Behavior and Human Resource Management: 7 works · 10.2% of their workSocial Sciences: 11 works · 16.4% of their workSociology and Political Science: 11 works · 16.4% of their workPsychology: 11 works · 15.8% of their workSocial Psychology: 6 works · 8.5% of their workApplied Psychology: 5 works · 7.3% of their workEverything else: 22 works · 32.7% of their workLife Sciences: 3 works · 4.0% of their workNeuroscience: 3 works · 4.0% of their workCognitive Neuroscience: 3 works · 4.0% of their workTHEIR WORKLiyin Jin68works
Life Sciences4%Social Sciences63%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2131.1%
    2. Social Sciences1116.4%
    3. Psychology1115.8%
  2. Everything else2232.7%
    1. Neuroscience34.0%
  1. 1Marketing21% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Social Psychology8% of their works
  5. 5Applied Psychology7% of their works
  6. 6Cognitive Neuroscience4% of their works

Research topics

Which keywords describe Liyin Jin's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Customer Satisfaction, Service Quality, Electronic Word-of-Mouth, Self-Regulation, Social Media and Theory of Planned Behaviour.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust211 topic
  2. Consumer Behavior211 topic
  3. Customer Satisfaction161 topic
  4. Service Quality161 topic
  5. Electronic Word-of-Mouth121 topic
  6. Self-Regulation121 topic
  7. Social Media121 topic
  8. Theory of Planned Behaviour121 topic
  9. Emotion102 topics
  10. Intergroup Contact101 topic
  11. Social Identity101 topic
  12. Customer Experience81 topic
  13. Multichannel Retailing81 topic
  14. Disgust61 topic
  15. Moral Judgment61 topic
  16. Decision Making41 topic
  17. Risk Aversion41 topic

Where does Liyin Jin work?

Liyin Jin's main affiliation in the publication record is Fudan University, China.

How many publications and citations does Liyin Jin have?

OpenAlex counts 68 works and 1,210 citations for Liyin Jin, an h-index of 18, ranking #740,822 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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