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Luis V. Casaló

Luis V. Casaló publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.

World rank
#128,288
of 1,633,909 ranked researchers
Rank in Spain
#2,060
of 45,870
Works
27
Citations
357
Citations per work
13.2

What does Luis V. Casaló research?

Sociology and Political Science: 36.4%Marketing: 15.9%Information Systems and Management: 11.4%Communication: 9.1%other fields: 27.2%36%top field
Sociology and Political Science36.4%Marketing15.9%Information Systems and Management11.4%Communication9.1%other fields27.2%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science36% of their works
  2. 2Marketing16% of their works
  3. 3Information Systems and Management11% of their works
  4. 4Communication9% of their works
  5. 5Organizational Behavior and Human Resource Management7% of their works
  6. 6Political Science and International Relations4% of their works

Research topics

Which keywords describe Luis V. Casaló's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Information Systems, Technology Acceptance Model, Brand Equity, Brand Trust and Communication.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth61 topic
  2. Social Media61 topic
  3. Consumer Behavior52 topics
  4. Information Systems51 topic
  5. Technology Acceptance Model51 topic
  6. Brand Equity31 topic
  7. Brand Trust31 topic
  8. Communication31 topic
  9. Customer Satisfaction31 topic
  10. Destination Image31 topic
  11. Research31 topic
  12. Service Quality31 topic
  13. Tourist Satisfaction31 topic
  14. Collaborative Consumption21 topic
  15. Online Social Networks21 topic
  16. Privacy Concerns21 topic
  17. Sharing Economy21 topic

Where does Luis V. Casaló work?

Luis V. Casaló's main affiliation in the publication record is Universidad de Zaragoza, Spain.

How many publications and citations does Luis V. Casaló have?

Science Explorer counts 27 works and 357 citations for Luis V. Casaló, ranking #128,288 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.