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Researcher · University of Warwick · United Kingdom

Lyndon P. Simkin

Lyndon P. Simkin publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Marketing and Advertising Strategies.

ORCID 0000-0002-3994-9294 OpenAlex
World rank
#291,289
of 7,710,434 ranked researchers
Rank in United Kingdom
#26,029
of 367,258
Works
133
Citations
4.4k
Citations per work
33.4
h-index
33
i10-index 69Top 3.5% in Marketing
Lyndon P. Simkin

What does Lyndon P. Simkin research?

Lyndon P. Simkin's work is mostly in Business, Management and Accounting (73%), Social Sciences (8%).

Social Sciences: 107 works · 80.8% of their workBusiness, Management and Accounting: 97 works · 73.2% of their workMarketing: 45 works · 33.6% of their workOrganizational Behavior and Human Resource Management: 20 works · 14.7% of their workStrategy and Management: 18 works · 13.5% of their workManagement of Technology and Innovation: 11 works · 8.0% of their workManagement Information Systems: 5 works · 3.4% of their workSocial Sciences: 10 works · 7.6% of their workSociology and Political Science: 10 works · 7.6% of their workEverything else: 26 works · 19.2% of their workTHEIR WORKLyndon P. Simkin133works
Social Sciences81%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting9773.2%
    2. Social Sciences107.6%
  2. Everything else2619.2%
  1. 1Marketing34% of their works
  2. 2Organizational Behavior and Human Resource Management15% of their works
  3. 3Strategy and Management14% of their works
  4. 4Management of Technology and Innovation8% of their works
  5. 5Sociology and Political Science8% of their works
  6. 6Management Information Systems3% of their works

Research topics

Which keywords describe Lyndon P. Simkin's research?

The keywords of their largest research topics: Brand Equity, Consumer Behavior, Customer Satisfaction, Service Quality, Brand Community, Brand Trust, IMC and Integrated Marketing Communication.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Brand Equity602 topics
  2. Consumer Behavior492 topics
  3. Customer Satisfaction481 topic
  4. Service Quality481 topic
  5. Brand Community361 topic
  6. Brand Trust361 topic
  7. IMC241 topic
  8. Integrated Marketing Communication241 topic
  9. Electronic Word-of-Mouth221 topic
  10. Social Media221 topic
  11. Experiential Learning211 topic
  12. Marketing Education211 topic
  13. Customer Experience191 topic
  14. Multichannel Retailing191 topic
  15. Marketing Strategies131 topic
  16. Retail Economics131 topic
  17. Business Networks121 topic
  18. Coopetition121 topic

Where does Lyndon P. Simkin work?

Lyndon P. Simkin's main affiliation in the publication record is University of Warwick, United Kingdom.

How many publications and citations does Lyndon P. Simkin have?

OpenAlex counts 133 works and 4,445 citations for Lyndon P. Simkin, an h-index of 33, ranking #291,289 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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