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Researcher · University of Groningen · Netherlands

Maarten J. Gijsenberg

Maarten J. Gijsenberg publishes mostly in Marketing, Economics and Econometrics and Strategy and Management, on topics such as Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification and Innovation Diffusion and Forecasting.

ORCID 0000-0001-7935-3180 OpenAlex
World rank
#1,287,669
of 7,710,434 ranked researchers
Rank in Netherlands
#29,401
of 107,149
Works
44
Citations
876
Citations per work
19.9
h-index
11
i10-index 11Top 36% in Marketing
Maarten J. Gijsenberg

What does Maarten J. Gijsenberg research?

Maarten J. Gijsenberg's work is mostly in Business, Management and Accounting (51%), Economics, Econometrics and Finance (10%), Decision Sciences (9%).

Social Sciences: 33 works · 74.5% of their workBusiness, Management and Accounting: 22 works · 50.8% of their workMarketing: 17 works · 38.6% of their workStrategy and Management: 4 works · 9.6% of their workManagement of Technology and Innovation: 1 works · 2.6% of their workEconomics, Econometrics and Finance: 4 works · 9.6% of their workEconomics and Econometrics: 4 works · 9.6% of their workDecision Sciences: 4 works · 8.8% of their workManagement Science and Operations Research: 4 works · 8.8% of their workSocial Sciences: 2 works · 5.3% of their workSociology and Political Science: 2 works · 5.3% of their workEverything else: 11 works · 25.5% of their workTHEIR WORKMaarten J.Gijsenberg44works
Social Sciences74%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2250.8%
    2. Economics, Econometrics and Finance49.6%
    3. Decision Sciences48.8%
    4. Social Sciences25.3%
  2. Everything else1125.5%
  1. 1Marketing39% of their works
  2. 2Economics and Econometrics10% of their works
  3. 3Strategy and Management10% of their works
  4. 4Management Science and Operations Research9% of their works
  5. 5Sociology and Political Science5% of their works
  6. 6Management of Technology and Innovation3% of their works

Research topics

Which keywords describe Maarten J. Gijsenberg's research?

The keywords of their largest research topics: Consumer Behavior, E-commerce, Marketing Strategies, Retail Economics, Brand Equity, Brand Trust, Agent-Based Modeling and Innovation Diffusion.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior352 topics
  2. E-commerce262 topics
  3. Marketing Strategies231 topic
  4. Retail Economics231 topic
  5. Brand Equity121 topic
  6. Brand Trust121 topic
  7. Agent-Based Modeling101 topic
  8. Innovation Diffusion101 topic
  9. Customer Experience92 topics
  10. Impulse Buying61 topic
  11. Multichannel Retailing61 topic
  12. Platform Competition61 topic
  13. Two-Sided Markets61 topic
  14. Competitive Balance51 topic
  15. Electronic Word-of-Mouth51 topic
  16. Prediction Markets51 topic
  17. Social Media51 topic
  18. Business Models31 topic
  19. Digital Transformation31 topic

Where does Maarten J. Gijsenberg work?

Maarten J. Gijsenberg's main affiliation in the publication record is University of Groningen, Netherlands.

How many publications and citations does Maarten J. Gijsenberg have?

OpenAlex counts 44 works and 876 citations for Maarten J. Gijsenberg, an h-index of 11, ranking #1,287,669 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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