Mahnaz Mansoor
Mahnaz Mansoor publishes mostly in Marketing, Sociology and Political Science and Management, Monitoring, Policy and Law, on topics such as Digital Marketing and Social Media, Environmental Education and Sustainability and Environmental Sustainability in Business.
- World rank
- #216,146 of 7,710,434 ranked researchers
- Rank in Pakistan
- #610 of 32,975
- Works
- 23
- Citations
- 1.2k
- Citations per work
- 52.1
What does Mahnaz Mansoor research?
Mahnaz Mansoor's work is mostly in Business, Management and Accounting (32%), Social Sciences (29%), Environmental Science (11%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1563.5%
- Business, Management and Accounting731.7%
- Social Sciences728.6%
- Decision Sciences13.2%
- Everything else625.4%
- Physical Sciences311.1%
- Environmental Science311.1%
- 1Marketing25% of their works
- 2Sociology and Political Science24% of their works
- 3Management, Monitoring, Policy and Law11% of their works
- 4Organizational Behavior and Human Resource Management6% of their works
- 5Demography5% of their works
- 6Management Science and Operations Research3% of their works
Research topics
- Digital Marketing and Social Media
- Environmental Education and Sustainability
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Halal products and consumer behavior
- Consumer Retail Behavior Studies
- Social Media and Politics
Which keywords describe Mahnaz Mansoor's research?
The keywords of their largest research topics: Consumer Behavior, Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Brand Trust, Environmental Attitudes and Environmental Innovation.
- Political Participation
- Digital Divide
- Religiosity
- Service Quality
- Pro-environmental Behavior
- Environmental Innovation
- Brand Trust
- Electronic Word-of-Mouth
- Social Media
- Consumer Behavior
- Consumer Engagement
- Brand Equity
- Environmental Attitudes
- Green Consumption
- Customer Satisfaction
- Halal Tourism
- Customer Experience
- Multichannel Retailing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior173 topics
- Social Media102 topics
- Consumer Engagement81 topic
- Electronic Word-of-Mouth81 topic
- Brand Equity71 topic
- Brand Trust71 topic
- Environmental Attitudes71 topic
- Environmental Innovation71 topic
- Green Consumption71 topic
- Pro-environmental Behavior71 topic
- Customer Satisfaction41 topic
- Service Quality41 topic
- Halal Tourism31 topic
- Religiosity31 topic
- Customer Experience21 topic
- Digital Divide21 topic
- Multichannel Retailing21 topic
- Political Participation21 topic
Where does Mahnaz Mansoor work?
Mahnaz Mansoor's main affiliation in the publication record is Hamdard University, Pakistan.
How many publications and citations does Mahnaz Mansoor have?
OpenAlex counts 23 works and 1,199 citations for Mahnaz Mansoor, an h-index of 15, ranking #216,146 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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