Mairéad Hogan
Mairéad Hogan publishes mostly in Information Systems and Management, Marketing and Strategy and Management, on topics such as Technology Adoption and User Behaviour, Consumer Market Behavior and Pricing and Digital Marketing and Social Media.
- World rank
- #4,988,935 of 7,710,434 ranked researchers
- Rank in Ireland
- #16,653 of 21,376
- Works
- 36
- Citations
- 204
- Citations per work
- 5.7
What does Mairéad Hogan research?
Mairéad Hogan's work is mostly in Business, Management and Accounting (26%), Decision Sciences (14%), Social Sciences (13%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1952.7%
- Business, Management and Accounting925.8%
- Decision Sciences514.0%
- Social Sciences512.9%
- Everything else1747.3%
- 1Information Systems and Management14% of their works
- 2Marketing12% of their works
- 3Strategy and Management9% of their works
- 4Sociology and Political Science8% of their works
- 5Organizational Behavior and Human Resource Management5% of their works
- 6Education5% of their works
Research topics
- Technology Adoption and User Behaviour
- Consumer Market Behavior and Pricing
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Digital Platforms and Economics
- Biomedical and Engineering Education
- Consumer Behavior in Brand Consumption and Identification
- Usability and User Interface Design
Which keywords describe Mairéad Hogan's research?
The keywords of their largest research topics: E-commerce, Information Systems, Technology Acceptance Model, Consumer Behavior, Marketing Strategies, Retail Economics, Electronic Word-of-Mouth and Social Media.
- Usability
- Hackathons
- Brand Equity
- Two-Sided Markets
- Platform Competition
- Social Media
- Retail Economics
- Consumer Behavior
- Information Systems
- E-commerce
- Technology Acceptance Model
- Marketing Strategies
- Electronic Word-of-Mouth
- Customer Satisfaction
- Service Quality
- Biomedical Engineering
- Brand Trust
- Human-Computer Interaction
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- E-commerce202 topics
- Information Systems131 topic
- Technology Acceptance Model131 topic
- Consumer Behavior102 topics
- Marketing Strategies71 topic
- Retail Economics71 topic
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Customer Satisfaction41 topic
- Platform Competition41 topic
- Service Quality41 topic
- Two-Sided Markets41 topic
- Biomedical Engineering31 topic
- Brand Equity31 topic
- Brand Trust31 topic
- Hackathons31 topic
- Human-Computer Interaction21 topic
- Usability21 topic
Where does Mairéad Hogan work?
Mairéad Hogan's main affiliation in the publication record is Ollscoil na Gaillimhe – University of Galway, Ireland.
How many publications and citations does Mairéad Hogan have?
OpenAlex counts 36 works and 204 citations for Mairéad Hogan, an h-index of 7, ranking #4,988,935 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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