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Researcher · INSEAD · France

Marcel L. Corstjens

Marcel L. Corstjens publishes mostly in Marketing, Economics and Econometrics and Management Science and Operations Research, on topics such as Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies and Innovation Diffusion and Forecasting.

OpenAlex
World rank
#1,796,269
of 7,710,434 ranked researchers
Rank in France
#79,110
of 324,115
Works
41
Citations
1.9k
Citations per work
45.4
h-index
15
i10-index 17Top 23% in Marketing
Marcel L. Corstjens

What does Marcel L. Corstjens research?

Marcel L. Corstjens's work is mostly in Business, Management and Accounting (40%), Economics, Econometrics and Finance (19%), Decision Sciences (12%).

Social Sciences: 29 works · 71.3% of their workBusiness, Management and Accounting: 17 works · 40.5% of their workMarketing: 9 works · 22.3% of their workStrategy and Management: 4 works · 9.6% of their workManagement Information Systems: 2 works · 4.3% of their workOrganizational Behavior and Human Resource Management: 2 works · 4.3% of their workEconomics, Econometrics and Finance: 8 works · 19.1% of their workEconomics and Econometrics: 8 works · 19.1% of their workDecision Sciences: 5 works · 11.7% of their workManagement Science and Operations Research: 5 works · 11.7% of their workEverything else: 12 works · 28.7% of their workTHEIR WORKMarcel L.Corstjens41works
Social Sciences71%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1740.5%
    2. Economics, Econometrics and Finance819.1%
    3. Decision Sciences511.7%
  2. Everything else1228.7%
  1. 1Marketing22% of their works
  2. 2Economics and Econometrics19% of their works
  3. 3Management Science and Operations Research12% of their works
  4. 4Strategy and Management10% of their works
  5. 5Management Information Systems4% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Marcel L. Corstjens's research?

The keywords of their largest research topics: Marketing Strategies, Retail Economics, Customer Experience, Innovation, Multichannel Retailing, Agent-Based Modeling, Innovation Diffusion and Conjoint Analysis.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Marketing Strategies121 topic
  2. Retail Economics121 topic
  3. Customer Experience71 topic
  4. Innovation72 topics
  5. Multichannel Retailing71 topic
  6. Agent-Based Modeling51 topic
  7. Innovation Diffusion51 topic
  8. Conjoint Analysis41 topic
  9. Decision Making41 topic
  10. Discrete Choice Models41 topic
  11. Employment41 topic
  12. Firm Survival41 topic
  13. Risk Aversion41 topic
  14. Business Networks31 topic
  15. Coopetition31 topic
  16. Corporate Governance31 topic
  17. Investor Protection31 topic

Where does Marcel L. Corstjens work?

Marcel L. Corstjens's main affiliation in the publication record is INSEAD, France.

How many publications and citations does Marcel L. Corstjens have?

OpenAlex counts 41 works and 1,863 citations for Marcel L. Corstjens, an h-index of 15, ranking #1,796,269 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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