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Researcher · American University of the Middle East · Kuwait

Marsela Thanasi-Boçe

Marsela Thanasi-Boçe publishes mostly in Marketing, Electrical and Electronic Engineering and Information Systems, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Blockchain Technology Applications and Security.

ORCID 0000-0001-9117-9453 OpenAlex
World rank
#931,176
of 7,710,434 ranked researchers
Rank in Kuwait
#174
of 2,469
Works
41
Citations
445
Citations per work
10.9
h-index
14
i10-index 15Top 25% in Marketing
Marsela Thanasi-Boçe

What does Marsela Thanasi-Boçe research?

Marsela Thanasi-Boçe's work is mostly in Business, Management and Accounting (42%), Engineering (10%), Computer Science (8%).

Social Sciences: 17 works · 41.5% of their workBusiness, Management and Accounting: 17 works · 41.5% of their workMarketing: 9 works · 21.2% of their workOrganizational Behavior and Human Resource Management: 3 works · 8.1% of their workStrategy and Management: 3 works · 7.1% of their workManagement of Technology and Innovation: 2 works · 5.1% of their workEverything else: 17 works · 40.3% of their workPhysical Sciences: 7 works · 18.2% of their workEngineering: 4 works · 10.1% of their workElectrical and Electronic Engineering: 4 works · 10.1% of their workComputer Science: 3 works · 8.1% of their workInformation Systems: 3 works · 8.1% of their workTHEIR WORKMarselaThanasi-Boçe41works
Physical Sciences18%Social Sciences42%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1741.5%
  2. Everything else1740.3%
    1. Engineering410.1%
    2. Computer Science38.1%
  1. 1Marketing21% of their works
  2. 2Electrical and Electronic Engineering10% of their works
  3. 3Information Systems8% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Strategy and Management7% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe Marsela Thanasi-Boçe's research?

The keywords of their largest research topics: Consumer Behavior, Customer Experience, Brand Equity, Brand Trust, Impulse Buying, Multichannel Retailing, Blockchain and Internet of Things.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior112 topics
  2. Customer Experience102 topics
  3. Brand Equity71 topic
  4. Brand Trust71 topic
  5. Impulse Buying71 topic
  6. Multichannel Retailing71 topic
  7. Blockchain61 topic
  8. Internet of Things61 topic
  9. Customer Satisfaction41 topic
  10. Economic Dispatch41 topic
  11. Environmental Innovation41 topic
  12. Green Consumption41 topic
  13. Service Quality41 topic
  14. Unit Commitment41 topic
  15. Artificial Intelligence31 topic
  16. Demand Response31 topic
  17. Service Robots31 topic
  18. Smart Grid31 topic

Where does Marsela Thanasi-Boçe work?

Marsela Thanasi-Boçe's main affiliation in the publication record is American University of the Middle East, Kuwait.

How many publications and citations does Marsela Thanasi-Boçe have?

OpenAlex counts 41 works and 445 citations for Marsela Thanasi-Boçe, an h-index of 14, ranking #931,176 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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