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Researcher · Northern University of Malaysia · Malaysia

Maznah Mat Kasim

Maznah Mat Kasim publishes mostly in Management Science and Operations Research, Marketing and Education, on topics such as Efficiency Analysis Using DEA, Multi-Criteria Decision Making and Consumer Retail Behavior Studies.

OpenAlex
World rank
#1,043,703
of 1,633,909 ranked researchers
Rank in Malaysia
#3,614
of 7,538
Works
33
Citations
38
Citations per work
1.2

What does Maznah Mat Kasim research?

Management Science and Operations Research: 34.6%Marketing: 11.5%Education: 7.7%Information Systems: 7.7%other fields: 38.5%35%top field
Management Science and Operations Research34.6%Marketing11.5%Education7.7%Information Systems7.7%other fields38.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Management Science and Operations Research35% of their works
  2. 2Marketing12% of their works
  3. 3Education8% of their works
  4. 4Information Systems8% of their works
  5. 5Economics and Econometrics8% of their works
  6. 6Organizational Behavior and Human Resource Management8% of their works

Research topics

Which keywords describe Maznah Mat Kasim's research?

The keywords of their largest research topics: Data Envelopment Analysis, Efficiency Measurement, Analytic Hierarchy Process, TOPSIS, Customer Experience, Multichannel Retailing, Supply Chain Management and Aggregate Production Planning.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Data Envelopment Analysis51 topic
  2. Efficiency Measurement51 topic
  3. Analytic Hierarchy Process41 topic
  4. TOPSIS41 topic
  5. Customer Experience21 topic
  6. Multichannel Retailing21 topic
  7. Supply Chain Management22 topics
  8. Aggregate Production Planning11 topic
  9. Digital Twin11 topic
  10. Education Management11 topic
  11. Educational Assessment11 topic
  12. Fuzzy Goal Programming11 topic
  13. Fuzzy Logic11 topic
  14. Fuzzy Logic Systems11 topic
  15. Information Technology11 topic
  16. Smart Manufacturing11 topic
  17. Type-2 Fuzzy Sets11 topic

Where does Maznah Mat Kasim work?

Maznah Mat Kasim's main affiliation in the publication record is Northern University of Malaysia, Malaysia.

How many publications and citations does Maznah Mat Kasim have?

Science Explorer counts 33 works and 38 citations for Maznah Mat Kasim, ranking #1,043,703 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.