Mertcan Taşçıoğlu
Mertcan Taşçıoğlu publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Customer Service Quality and Loyalty.
- World rank
- #2,542,241 of 7,710,434 ranked researchers
- Rank in Türkiye
- #13,937 of 117,622
- Works
- 42
- Citations
- 291
- Citations per work
- 6.9
What does Mertcan Taşçıoğlu research?
Mertcan Taşçıoğlu's work is mostly in Business, Management and Accounting (59%), Social Sciences (18%), Psychology (4%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences3480.4%
- Business, Management and Accounting2558.9%
- Social Sciences817.9%
- Psychology23.6%
- Everything else819.6%
- 1Marketing37% of their works
- 2Strategy and Management13% of their works
- 3Sociology and Political Science12% of their works
- 4Organizational Behavior and Human Resource Management9% of their works
- 5Education6% of their works
- 6Social Psychology4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Sustainable Supply Chain Management
- Corporate Social Responsibility Reporting
- Consumer Retail Behavior Studies
- Service and Product Innovation
Which keywords describe Mertcan Taşçıoğlu's research?
The keywords of their largest research topics: Consumer Behavior, Environmental Management, Brand Equity, Brand Trust, Environmental Innovation, Green Consumption, Customer Satisfaction and Service Quality.
- Co-Creation
- Impulse Buying
- Corporate Social Responsibility
- Circular Economy
- Social Media
- Service Quality
- Green Consumption
- Brand Trust
- Environmental Management
- Consumer Behavior
- Brand Equity
- Environmental Innovation
- Customer Satisfaction
- Electronic Word-of-Mouth
- Customer Experience
- Sustainable Supply Chain Management
- Financial Performance
- Multichannel Retailing
- Value Creation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior302 topics
- Environmental Management202 topics
- Brand Equity161 topic
- Brand Trust161 topic
- Environmental Innovation141 topic
- Green Consumption141 topic
- Customer Satisfaction101 topic
- Service Quality101 topic
- Electronic Word-of-Mouth91 topic
- Social Media91 topic
- Customer Experience72 topics
- Circular Economy61 topic
- Sustainable Supply Chain Management61 topic
- Corporate Social Responsibility51 topic
- Financial Performance51 topic
- Impulse Buying41 topic
- Multichannel Retailing41 topic
- Co-Creation31 topic
- Value Creation31 topic
Where does Mertcan Taşçıoğlu work?
Mertcan Taşçıoğlu's main affiliation in the publication record is Istanbul Medeniyet University, Türkiye.
How many publications and citations does Mertcan Taşçıoğlu have?
OpenAlex counts 42 works and 291 citations for Mertcan Taşçıoğlu, an h-index of 8, ranking #2,542,241 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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