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Researcher · Springfield College · United States

Michael D. Musante

Michael D. Musante publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

OpenAlex
World rank
#2,066,020
of 7,710,434 ranked researchers
Rank in United States
#624,853
of 1,627,098
Works
26
Citations
417
Citations per work
16.0
h-index
8
i10-index 7Top 32% in Sociology and Political Science
Michael D. Musante

What does Michael D. Musante research?

Michael D. Musante's work is mostly in Business, Management and Accounting (29%), Social Sciences (29%), Decision Sciences (8%).

Social Sciences: 18 works · 69.3% of their workBusiness, Management and Accounting: 8 works · 29.0% of their workMarketing: 6 works · 24.2% of their workOrganizational Behavior and Human Resource Management: 1 works · 4.8% of their workSocial Sciences: 8 works · 29.0% of their workSociology and Political Science: 8 works · 29.0% of their workDecision Sciences: 2 works · 8.1% of their workInformation Systems and Management: 2 works · 8.1% of their workEconomics, Econometrics and Finance: 1 works · 3.2% of their workEconomics and Econometrics: 1 works · 3.2% of their workEverything else: 7 works · 27.5% of their workHealth Sciences: 1 works · 3.2% of their workHealth Professions: 1 works · 3.2% of their workGeneral Health Professions: 1 works · 3.2% of their workTHEIR WORKMichael D.Musante26works
Health Sciences3%Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting829.0%
    2. Social Sciences829.0%
    3. Decision Sciences28.1%
    4. Economics, Econometrics and Finance13.2%
  2. Everything else727.5%
    1. Health Professions13.2%
  1. 1Sociology and Political Science29% of their works
  2. 2Marketing24% of their works
  3. 3Information Systems and Management8% of their works
  4. 4Organizational Behavior and Human Resource Management5% of their works
  5. 5General Health Professions3% of their works
  6. 6Economics and Econometrics3% of their works

Research topics

Which keywords describe Michael D. Musante's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, E-commerce, Brand Equity, Brand Trust, Information Systems and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth121 topic
  2. Social Media121 topic
  3. Consumer Behavior102 topics
  4. E-commerce82 topics
  5. Brand Equity71 topic
  6. Brand Trust71 topic
  7. Information Systems51 topic
  8. Technology Acceptance Model51 topic
  9. Customer Satisfaction31 topic
  10. Marketing Strategies31 topic
  11. Retail Economics31 topic
  12. Service Quality31 topic
  13. Customer Experience21 topic
  14. Multichannel Retailing21 topic
  15. Ecotourism11 topic
  16. Ridesharing11 topic
  17. Shared Autonomous Vehicles11 topic
  18. Sustainable Development11 topic

Where does Michael D. Musante work?

Michael D. Musante's main affiliation in the publication record is Springfield College, United States.

How many publications and citations does Michael D. Musante have?

OpenAlex counts 26 works and 417 citations for Michael D. Musante, an h-index of 8, ranking #2,066,020 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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