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Researcher · Millsaps College · United States

Monika Rawal

Monika Rawal publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0002-4504-6657 OpenAlex
World rank
#1,995,277
of 7,710,434 ranked researchers
Rank in United States
#605,957
of 1,627,098
Works
18
Citations
271
Citations per work
15.1
h-index
6
i10-index 5Top 68% in Marketing
Monika Rawal

What does Monika Rawal research?

Monika Rawal's work is mostly in Business, Management and Accounting (52%), Social Sciences (22%), Arts and Humanities (4%).

Social Sciences: 15 works · 82.5% of their workBusiness, Management and Accounting: 9 works · 52.2% of their workMarketing: 5 works · 28.3% of their workOrganizational Behavior and Human Resource Management: 3 works · 17.4% of their workManagement of Technology and Innovation: 1 works · 6.5% of their workSocial Sciences: 4 works · 21.7% of their workSociology and Political Science: 4 works · 21.7% of their workArts and Humanities: 1 works · 4.3% of their workLiterature and Literary Theory: 1 works · 4.3% of their workDecision Sciences: 1 works · 4.3% of their workInformation Systems and Management: 1 works · 4.3% of their workEverything else: 3 works · 17.5% of their workTHEIR WORKMonika Rawal18works
Social Sciences82%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting952.2%
    2. Social Sciences421.7%
    3. Arts and Humanities14.3%
    4. Decision Sciences14.3%
  2. Everything else317.5%
  1. 1Marketing28% of their works
  2. 2Sociology and Political Science22% of their works
  3. 3Organizational Behavior and Human Resource Management17% of their works
  4. 4Management of Technology and Innovation6% of their works
  5. 5Information Systems and Management4% of their works
  6. 6Literature and Literary Theory4% of their works

Research topics

Which keywords describe Monika Rawal's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality, Experiential Learning and AACSB Accreditation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Brand Trust91 topic
  2. Consumer Behavior91 topic
  3. Electronic Word-of-Mouth91 topic
  4. Social Media91 topic
  5. Customer Satisfaction81 topic
  6. Service Quality81 topic
  7. Experiential Learning32 topics
  8. AACSB Accreditation21 topic
  9. Information Systems21 topic
  10. Marketing Education21 topic
  11. Narrative Persuasion21 topic
  12. Technology Acceptance Model21 topic
  13. Transportation21 topic
  14. Agricultural Education11 topic
  15. Analytics11 topic
  16. Big Data11 topic
  17. School Gardens11 topic

Where does Monika Rawal work?

Monika Rawal's main affiliation in the publication record is Millsaps College, United States.

How many publications and citations does Monika Rawal have?

OpenAlex counts 18 works and 271 citations for Monika Rawal, an h-index of 6, ranking #1,995,277 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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