Morris B. Holbrook
Morris B. Holbrook publishes mostly in Marketing, Sociology and Political Science and Music, on topics such as Consumer Behavior in Brand Consumption and Identification, Art History and Market Analysis and Consumer Retail Behavior Studies.
- World rank
- #1,889 of 1,633,909 ranked researchers
- Rank in United States
- #838 of 358,040
- Works
- 80
- Citations
- 2.2k
- Citations per work
- 27.2
What does Morris B. Holbrook research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Sociology and Political Science13% of their works
- 3Music7% of their works
- 4Organizational Behavior and Human Resource Management5% of their works
- 5Visual Arts and Performing Arts5% of their works
- 6Education5% of their works
Research topics
Which keywords describe Morris B. Holbrook's research?
The keywords of their largest research topics: Brand Trust, Consumer Behavior, Emotional Responses, Art Market, Customer Experience, Customer Satisfaction, Electronic Word-of-Mouth and Investment.
- Auditory Cortex
- Educational Leadership
- Cultural Diversity
- Service Quality
- Investment
- Customer Satisfaction
- Art Market
- Consumer Behavior
- Brand Trust
- Emotional Responses
- Customer Experience
- Electronic Word-of-Mouth
- Multichannel Retailing
- Social Media
- Culture
- Music
- Temporal Processing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Brand Trust111 topic
- Consumer Behavior111 topic
- Emotional Responses62 topics
- Art Market41 topic
- Customer Experience41 topic
- Customer Satisfaction41 topic
- Electronic Word-of-Mouth41 topic
- Investment41 topic
- Multichannel Retailing41 topic
- Service Quality41 topic
- Social Media41 topic
- Cultural Diversity31 topic
- Culture31 topic
- Educational Leadership31 topic
- Music31 topic
- Auditory Cortex21 topic
- Temporal Processing21 topic
Where does Morris B. Holbrook work?
Morris B. Holbrook's main affiliation in the publication record is Columbia University, United States.
How many publications and citations does Morris B. Holbrook have?
Science Explorer counts 80 works and 2,179 citations for Morris B. Holbrook, ranking #1,889 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.