Science Explorer Back to mapMap
Discussion
Researcher · Universiti Brunei Darussalam · Brunei

Muhammad Talha Salam

Muhammad Talha Salam publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Halal products and consumer behavior and Digital Marketing and Social Media.

ORCID 0000-0001-7822-0837 OpenAlex
World rank
#2,353,509
of 7,710,434 ranked researchers
Rank in Brunei
#199
of 484
Works
17
Citations
316
Citations per work
18.6
h-index
6
i10-index 6Top 45% in Sociology and Political Science
Muhammad Talha Salam

What does Muhammad Talha Salam research?

Muhammad Talha Salam's work is mostly in Social Sciences (40%), Business, Management and Accounting (37%), Economics, Econometrics and Finance (5%).

Social Sciences: 14 works · 81.6% of their workSocial Sciences: 7 works · 39.5% of their workSociology and Political Science: 6 works · 34.2% of their workGender Studies: 1 works · 5.3% of their workBusiness, Management and Accounting: 6 works · 36.8% of their workMarketing: 4 works · 26.3% of their workStrategy and Management: 2 works · 10.5% of their workEconomics, Econometrics and Finance: 1 works · 5.3% of their workEconomics and Econometrics: 1 works · 5.3% of their workEverything else: 3 works · 15.8% of their workLife Sciences: 0 works · 2.6% of their workAgricultural and Biological Sciences: 0 works · 2.6% of their workGeneral Agricultural and Biological Sciences: 0 works · 2.6% of their workTHEIR WORKMuhammad TalhaSalam17works
Life Sciences3%Social Sciences82%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences739.5%
    2. Business, Management and Accounting636.8%
    3. Economics, Econometrics and Finance15.3%
  2. Everything else315.8%
    1. Agricultural and Biological Sciences02.6%
  1. 1Sociology and Political Science34% of their works
  2. 2Marketing26% of their works
  3. 3Strategy and Management10% of their works
  4. 4Economics and Econometrics5% of their works
  5. 5Gender Studies5% of their works
  6. 6General Agricultural and Biological Sciences3% of their works

Research topics

Which keywords describe Muhammad Talha Salam's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Supply Chain Management, Brand Community, Brand Trust, Halal Tourism, Religiosity and Digital Transformation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Consumer Behavior153 topics
  2. Brand Equity92 topics
  3. Supply Chain Management83 topics
  4. Brand Community71 topic
  5. Brand Trust71 topic
  6. Halal Tourism61 topic
  7. Religiosity61 topic
  8. Digital Transformation32 topics
  9. Electronic Word-of-Mouth31 topic
  10. Social Media31 topic
  11. Advertising21 topic
  12. COVID-1921 topic
  13. Gender Roles21 topic
  14. IMC21 topic
  15. Integrated Marketing Communication21 topic
  16. Pandemic21 topic
  17. Agriculture11 topic
  18. Economic Development11 topic
  19. Machine Learning11 topic
  20. Smart Cities11 topic

Where does Muhammad Talha Salam work?

Muhammad Talha Salam's main affiliation in the publication record is Universiti Brunei Darussalam, Brunei.

How many publications and citations does Muhammad Talha Salam have?

OpenAlex counts 17 works and 316 citations for Muhammad Talha Salam, an h-index of 6, ranking #2,353,509 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Muhammad Talha Salam. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.