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Researcher · University of Wollongong · Australia

Nadia Zainuddin

Nadia Zainuddin publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Service and Product Innovation, Customer Service Quality and Loyalty and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-7900-3268 OpenAlex
World rank
#758,845
of 7,710,434 ranked researchers
Rank in Australia
#25,466
of 140,210
Works
54
Citations
861
Citations per work
15.9
h-index
15
i10-index 18Top 23% in Marketing
Nadia Zainuddin

What does Nadia Zainuddin research?

Nadia Zainuddin's work is mostly in Business, Management and Accounting (66%), Social Sciences (14%), Psychology (3%).

Social Sciences: 45 works · 83.3% of their workBusiness, Management and Accounting: 36 works · 66.4% of their workMarketing: 22 works · 41.6% of their workOrganizational Behavior and Human Resource Management: 11 works · 20.4% of their workManagement of Technology and Innovation: 2 works · 4.4% of their workSocial Sciences: 8 works · 14.2% of their workSociology and Political Science: 6 works · 11.5% of their workEducation: 1 works · 2.7% of their workPsychology: 1 works · 2.7% of their workSocial Psychology: 1 works · 2.7% of their workEverything else: 9 works · 16.7% of their workTHEIR WORKNadia Zainuddin54works
Social Sciences83%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3666.4%
    2. Social Sciences814.2%
    3. Psychology12.7%
  2. Everything else916.7%
  1. 1Marketing42% of their works
  2. 2Organizational Behavior and Human Resource Management20% of their works
  3. 3Sociology and Political Science12% of their works
  4. 4Management of Technology and Innovation4% of their works
  5. 5Social Psychology3% of their works
  6. 6Education3% of their works

Research topics

Which keywords describe Nadia Zainuddin's research?

The keywords of their largest research topics: Customer Experience, Co-Creation, Service Innovation, Value Creation, Customer Satisfaction, Service Quality, Brand Trust and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Customer Experience272 topics
  2. Co-Creation262 topics
  3. Service Innovation231 topic
  4. Value Creation231 topic
  5. Customer Satisfaction191 topic
  6. Service Quality191 topic
  7. Brand Trust161 topic
  8. Consumer Behavior161 topic
  9. Electronic Word-of-Mouth61 topic
  10. Social Media61 topic
  11. Impulse Buying41 topic
  12. Multichannel Retailing41 topic
  13. Open Innovation31 topic
  14. Positive Psychology31 topic
  15. User-Centric Design31 topic
  16. Well-being31 topic
  17. Emerging Markets21 topic
  18. Frugal Innovation21 topic

Where does Nadia Zainuddin work?

Nadia Zainuddin's main affiliation in the publication record is University of Wollongong, Australia.

How many publications and citations does Nadia Zainuddin have?

OpenAlex counts 54 works and 861 citations for Nadia Zainuddin, an h-index of 15, ranking #758,845 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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