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Researcher · Hongik University · South Korea

Nam‐Hyun Um

Nam‐Hyun Um publishes mostly in Marketing, Sociology and Political Science and Literature and Literary Theory, on topics such as Consumer Behavior in Brand Consumption and Identification, Media Influence and Health and Digital Marketing and Social Media.

OpenAlex
World rank
#1,495,644
of 1,633,909 ranked researchers
Rank in South Korea
#34,395
of 38,381
Works
16
Citations
57
Citations per work
3.6

What does Nam‐Hyun Um research?

Marketing: 33.3%Sociology and Political Science: 16.7%Literature and Literary Theory: 13.3%Gender Studies: 6.7%other fields: 30.0%33%top field
Marketing33.3%Sociology and Political Science16.7%Literature and Literary Theory13.3%Gender Studies6.7%other fields30.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing33% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Literature and Literary Theory13% of their works
  4. 4Gender Studies7% of their works
  5. 5Social Psychology7% of their works
  6. 6Computer Science Applications3% of their works

Research topics

Which keywords describe Nam‐Hyun Um's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Emotion, User-Generated Content, Electronic Word-of-Mouth, Narrative Persuasion and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior72 topics
  2. Brand Equity61 topic
  3. Brand Trust61 topic
  4. Emotion62 topics
  5. User-Generated Content52 topics
  6. Electronic Word-of-Mouth41 topic
  7. Narrative Persuasion41 topic
  8. Social Media41 topic
  9. Transportation41 topic
  10. Cultural Psychology21 topic
  11. Values21 topic
  12. Air Force11 topic
  13. Cosmetics11 topic
  14. Crowdfunding11 topic
  15. Fashion11 topic
  16. Fintech11 topic
  17. Innovation11 topic
  18. Modernization11 topic
  19. Open Source Software11 topic

Where does Nam‐Hyun Um work?

Nam‐Hyun Um's main affiliation in the publication record is Hongik University, South Korea.

How many publications and citations does Nam‐Hyun Um have?

Science Explorer counts 16 works and 57 citations for Nam‐Hyun Um, ranking #1,495,644 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.