Nancy M. Puccinelli
Nancy M. Puccinelli publishes mostly in Marketing, Social Psychology and Statistics and Probability, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Innovations in Education and Learning Technologies.
- World rank
- #317,557 of 1,633,909 ranked researchers
- Rank in United States
- #118,254 of 358,040
- Works
- 15
- Citations
- 281
- Citations per work
- 18.7
What does Nancy M. Puccinelli research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing50% of their works
- 2Social Psychology11% of their works
- 3Statistics and Probability6% of their works
- 4Clinical Psychology6% of their works
- 5Organizational Behavior and Human Resource Management6% of their works
- 6Education6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Innovations in Education and Learning Technologies
- Advanced Causal Inference Techniques
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Psychotherapy Techniques and Applications
- Color perception and design
Which keywords describe Nancy M. Puccinelli's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Customer Experience, Multichannel Retailing, Causal Inference, Color Psychology and Customer Satisfaction.
- Service Quality
- Propensity Score
- Integrated Marketing Communication
- E-Learning
- Customer Satisfaction
- Causal Inference
- Customer Experience
- Brand Trust
- Brand Equity
- Consumer Behavior
- Multichannel Retailing
- Color Psychology
- Digital Education
- IMC
- Kansei Engineering
- Psychotherapy Outcome
- Therapeutic Alliance
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Brand Equity72 topics
- Brand Trust61 topic
- Consumer Behavior61 topic
- Customer Experience21 topic
- Multichannel Retailing21 topic
- Causal Inference11 topic
- Color Psychology11 topic
- Customer Satisfaction11 topic
- Digital Education11 topic
- E-Learning11 topic
- IMC11 topic
- Integrated Marketing Communication11 topic
- Kansei Engineering11 topic
- Propensity Score11 topic
- Psychotherapy Outcome11 topic
- Service Quality11 topic
- Therapeutic Alliance11 topic
Where does Nancy M. Puccinelli work?
Nancy M. Puccinelli's main affiliation in the publication record is Babson College, United States.
How many publications and citations does Nancy M. Puccinelli have?
Science Explorer counts 15 works and 281 citations for Nancy M. Puccinelli, ranking #317,557 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.