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Researcher · Paderborn University · Germany

Nancy V. Wünderlich

Nancy V. Wünderlich publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Service and Product Innovation, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

ORCID 0000-0003-3786-506X OpenAlex
World rank
#235,058
of 7,710,434 ranked researchers
Rank in Germany
#11,904
of 364,343
Works
73
Citations
3.8k
Citations per work
52.3
h-index
20
i10-index 25Top 13% in Marketing
Nancy V. Wünderlich

What does Nancy V. Wünderlich research?

Nancy V. Wünderlich's work is mostly in Business, Management and Accounting (53%), Social Sciences (16%), Decision Sciences (6%).

Social Sciences: 54 works · 74.6% of their workBusiness, Management and Accounting: 38 works · 52.7% of their workMarketing: 18 works · 25.0% of their workOrganizational Behavior and Human Resource Management: 11 works · 14.9% of their workManagement of Technology and Innovation: 5 works · 6.4% of their workStrategy and Management: 5 works · 6.4% of their workSocial Sciences: 12 works · 16.0% of their workSociology and Political Science: 12 works · 16.0% of their workDecision Sciences: 4 works · 5.9% of their workInformation Systems and Management: 4 works · 5.9% of their workEverything else: 19 works · 25.4% of their workTHEIR WORKNancy V.Wünderlich73works
Social Sciences75%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3852.7%
    2. Social Sciences1216.0%
    3. Decision Sciences45.9%
  2. Everything else1925.4%
  1. 1Marketing25% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Organizational Behavior and Human Resource Management15% of their works
  4. 4Management of Technology and Innovation6% of their works
  5. 5Strategy and Management6% of their works
  6. 6Information Systems and Management6% of their works

Research topics

Which keywords describe Nancy V. Wünderlich's research?

The keywords of their largest research topics: Customer Experience, Co-Creation, Customer Satisfaction, Service Quality, Value Creation, Electronic Word-of-Mouth, Social Media and E-commerce.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Customer Experience494 topics
  2. Co-Creation251 topic
  3. Customer Satisfaction251 topic
  4. Service Quality251 topic
  5. Value Creation251 topic
  6. Electronic Word-of-Mouth211 topic
  7. Social Media211 topic
  8. E-commerce192 topics
  9. Artificial Intelligence142 topics
  10. Information Systems111 topic
  11. Technology Acceptance Model111 topic
  12. Impulse Buying101 topic
  13. Multichannel Retailing101 topic
  14. Business Models81 topic
  15. Digital Transformation81 topic
  16. Chatbots61 topic
  17. Collaborative Consumption61 topic
  18. Service Robots61 topic
  19. Sharing Economy61 topic

Where does Nancy V. Wünderlich work?

Nancy V. Wünderlich's main affiliation in the publication record is Paderborn University, Germany.

How many publications and citations does Nancy V. Wünderlich have?

OpenAlex counts 73 works and 3,816 citations for Nancy V. Wünderlich, an h-index of 20, ranking #235,058 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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