Naveen Donthu
Naveen Donthu publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Digital Marketing and Social Media.
- World rank
- #29,793 of 1,633,909 ranked researchers
- Rank in United States
- #13,907 of 358,040
- Works
- 42
- Citations
- 752
- Citations per work
- 17.9
What does Naveen Donthu research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing32% of their works
- 2Strategy and Management10% of their works
- 3Sociology and Political Science10% of their works
- 4Management Information Systems8% of their works
- 5Economics and Econometrics7% of their works
- 6Organizational Behavior and Human Resource Management7% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Merger and Competition Analysis
- Supply Chain and Inventory Management
- Marketing and Advertising Strategies
Which keywords describe Naveen Donthu's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, E-commerce, Marketing Strategies, Retail Economics and Electronic Word-of-Mouth.
- Integrated Marketing Communication
- IMC
- Service Quality
- Customer Satisfaction
- Collusion
- Electronic Word-of-Mouth
- Marketing Strategies
- Brand Trust
- Brand Equity
- Consumer Behavior
- Brand Community
- E-commerce
- Retail Economics
- Social Media
- Competition
- Information Systems
- Technology Acceptance Model
- Information Sharing
- Supply Chain Coordination
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior152 topics
- Brand Equity112 topics
- Brand Community91 topic
- Brand Trust91 topic
- E-commerce92 topics
- Marketing Strategies61 topic
- Retail Economics61 topic
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Collusion31 topic
- Competition31 topic
- Customer Satisfaction31 topic
- Information Systems31 topic
- Service Quality31 topic
- Technology Acceptance Model31 topic
- IMC21 topic
- Information Sharing21 topic
- Integrated Marketing Communication21 topic
- Supply Chain Coordination21 topic
Where does Naveen Donthu work?
Naveen Donthu's main affiliation in the publication record is Georgia State University, United States.
How many publications and citations does Naveen Donthu have?
Science Explorer counts 42 works and 752 citations for Naveen Donthu, ranking #29,793 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.