Naveen Donthu
Naveen Donthu publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.
- World rank
- #12,914 of 7,710,434 ranked researchers
- Rank in United States
- #4,497 of 1,627,098
- Works
- 194
- Citations
- 42k
- Citations per work
- 217.7
What does Naveen Donthu research?
Naveen Donthu's work is mostly in Business, Management and Accounting (50%), Social Sciences (16%), Economics, Econometrics and Finance (5%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences13871.3%
- Everything else5628.7%
- 1Marketing28% of their works
- 2Sociology and Political Science16% of their works
- 3Strategy and Management9% of their works
- 4Organizational Behavior and Human Resource Management9% of their works
- 5Economics and Econometrics5% of their works
- 6Management Information Systems4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Marketing and Advertising Strategies
- Innovation and Knowledge Management
Which keywords describe Naveen Donthu's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Electronic Word-of-Mouth, Social Media, E-commerce and Customer Satisfaction.
- Knowledge Transfer
- Integrated Marketing Communication
- Technology Acceptance Model
- Market Orientation
- Customer Experience
- Marketing Strategies
- Customer Satisfaction
- Social Media
- Brand Trust
- Brand Equity
- Consumer Behavior
- Brand Community
- Electronic Word-of-Mouth
- E-commerce
- Service Quality
- Retail Economics
- Multichannel Retailing
- Information Systems
- IMC
- Dynamic Capabilities
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Consumer Behavior932 topics
- Brand Equity742 topics
- Brand Community631 topic
- Brand Trust631 topic
- Electronic Word-of-Mouth561 topic
- Social Media561 topic
- E-commerce482 topics
- Customer Satisfaction411 topic
- Service Quality411 topic
- Marketing Strategies301 topic
- Retail Economics301 topic
- Customer Experience261 topic
- Multichannel Retailing261 topic
- Market Orientation212 topics
- Information Systems181 topic
- Technology Acceptance Model181 topic
- IMC111 topic
- Integrated Marketing Communication111 topic
- Dynamic Capabilities101 topic
- Knowledge Transfer101 topic
Where does Naveen Donthu work?
Naveen Donthu's main affiliation in the publication record is Georgia State University, United States.
How many publications and citations does Naveen Donthu have?
OpenAlex counts 194 works and 42,226 citations for Naveen Donthu, an h-index of 63, ranking #12,914 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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