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Researcher · Universiti Brunei Darussalam · Brunei

Nazlida Muhamad

Nazlida Muhamad publishes mostly in Sociology and Political Science, Marketing and Accounting, on topics such as Halal products and consumer behavior, Islamic Finance and Banking Studies and Digital Marketing and Social Media.

ORCID 0000-0003-2790-8900 OpenAlex
World rank
#560,605
of 7,710,434 ranked researchers
Rank in Brunei
#49
of 484
Works
54
Citations
814
Citations per work
15.1
h-index
14
i10-index 19Top 13% in Sociology and Political Science
Nazlida Muhamad

What does Nazlida Muhamad research?

Nazlida Muhamad's work is mostly in Business, Management and Accounting (36%), Social Sciences (35%), Computer Science (4%).

Social Sciences: 39 works · 71.7% of their workBusiness, Management and Accounting: 20 works · 36.2% of their workMarketing: 9 works · 17.4% of their workAccounting: 4 works · 8.0% of their workOrganizational Behavior and Human Resource Management: 4 works · 6.5% of their workStrategy and Management: 2 works · 4.3% of their workSocial Sciences: 19 works · 35.5% of their workSociology and Political Science: 19 works · 35.5% of their workEverything else: 13 works · 24.7% of their workPhysical Sciences: 2 works · 3.6% of their workComputer Science: 2 works · 3.6% of their workArtificial Intelligence: 2 works · 3.6% of their workTHEIR WORKNazlida Muhamad54works
Physical Sciences4%Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2036.2%
    2. Social Sciences1935.5%
  2. Everything else1324.7%
    1. Computer Science23.6%
  1. 1Sociology and Political Science36% of their works
  2. 2Marketing17% of their works
  3. 3Accounting8% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Strategy and Management4% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Nazlida Muhamad's research?

The keywords of their largest research topics: Consumer Behavior, Halal Tourism, Religiosity, Finance, Islamic Banking, Electronic Word-of-Mouth, Social Media and Brand Equity.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior393 topics
  2. Halal Tourism261 topic
  3. Religiosity261 topic
  4. Finance111 topic
  5. Islamic Banking111 topic
  6. Electronic Word-of-Mouth101 topic
  7. Social Media101 topic
  8. Brand Equity91 topic
  9. Brand Trust91 topic
  10. Customer Experience92 topics
  11. Customer Satisfaction81 topic
  12. Service Quality81 topic
  13. Co-Creation51 topic
  14. Value Creation51 topic
  15. Artificial Intelligence41 topic
  16. Environmental Innovation41 topic
  17. Green Consumption41 topic
  18. Service Robots41 topic

Where does Nazlida Muhamad work?

Nazlida Muhamad's main affiliation in the publication record is Universiti Brunei Darussalam, Brunei.

How many publications and citations does Nazlida Muhamad have?

OpenAlex counts 54 works and 814 citations for Nazlida Muhamad, an h-index of 14, ranking #560,605 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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