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Researcher · University of Malaya · Malaysia

Noor Ismawati Jaafar

Noor Ismawati Jaafar publishes mostly in Sociology and Political Science, Information Systems and Management and Marketing, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Impact of Technology on Adolescents.

ORCID 0000-0002-8604-6004 OpenAlex
World rank
#119,007
of 7,710,434 ranked researchers
Rank in Malaysia
#315
of 41,196
Works
117
Citations
4.7k
Citations per work
40.4
h-index
27
i10-index 40Top 3% in Sociology and Political Science
Noor Ismawati Jaafar

What does Noor Ismawati Jaafar research?

Noor Ismawati Jaafar's work is mostly in Social Sciences (27%), Business, Management and Accounting (19%), Decision Sciences (13%).

Social Sciences: 69 works · 59.1% of their workSocial Sciences: 31 works · 26.5% of their workSociology and Political Science: 22 works · 19.1% of their workCommunication: 9 works · 7.4% of their workBusiness, Management and Accounting: 23 works · 19.3% of their workMarketing: 9 works · 7.4% of their workManagement Information Systems: 7 works · 6.1% of their workStrategy and Management: 7 works · 5.8% of their workDecision Sciences: 16 works · 13.3% of their workInformation Systems and Management: 16 works · 13.3% of their workEverything else: 48 works · 40.9% of their workTHEIR WORKNoor IsmawatiJaafar117works
Social Sciences59%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences3126.5%
    2. Business, Management and Accounting2319.3%
    3. Decision Sciences1613.3%
  2. Everything else4840.9%
  1. 1Sociology and Political Science19% of their works
  2. 2Information Systems and Management13% of their works
  3. 3Marketing7% of their works
  4. 4Communication7% of their works
  5. 5Management Information Systems6% of their works
  6. 6Strategy and Management6% of their works

Research topics

Which keywords describe Noor Ismawati Jaafar's research?

The keywords of their largest research topics: Social Media, Information Systems, Technology Acceptance Model, Consumer Engagement, Electronic Word-of-Mouth, Online Communication, Trust and Addiction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Social Media725 topics
  2. Information Systems401 topic
  3. Technology Acceptance Model401 topic
  4. Consumer Engagement271 topic
  5. Electronic Word-of-Mouth271 topic
  6. Online Communication242 topics
  7. Trust212 topics
  8. Addiction161 topic
  9. Well-being161 topic
  10. Knowledge Sharing151 topic
  11. Virtual Communities151 topic
  12. Customer Experience91 topic
  13. Multichannel Retailing91 topic
  14. Digital Divide81 topic
  15. Political Participation81 topic
  16. E-Government61 topic
  17. Environmental Innovation61 topic
  18. Green Consumption61 topic
  19. Transparency61 topic

Where does Noor Ismawati Jaafar work?

Noor Ismawati Jaafar's main affiliation in the publication record is University of Malaya, Malaysia.

How many publications and citations does Noor Ismawati Jaafar have?

OpenAlex counts 117 works and 4,727 citations for Noor Ismawati Jaafar, an h-index of 27, ranking #119,007 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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