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Researcher · University of Malaya · Malaysia

Noor Ismawati Jaafar

Noor Ismawati Jaafar publishes mostly in Sociology and Political Science, Management Information Systems and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Big Data and Business Intelligence.

ORCID 0000-0002-8604-6004 OpenAlex
World rank
#199,347
of 1,633,909 ranked researchers
Rank in Malaysia
#364
of 7,538
Works
28
Citations
172
Citations per work
6.1

What does Noor Ismawati Jaafar research?

Sociology and Political Science: 15.2%Management Information Systems: 12.1%Information Systems and Management: 12.1%Accounting: 9.1%other fields: 51.5%15%top field
Sociology and Political Science15.2%Management Information Systems12.1%Information Systems and Management12.1%Accounting9.1%other fields51.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science15% of their works
  2. 2Management Information Systems12% of their works
  3. 3Information Systems and Management12% of their works
  4. 4Accounting9% of their works
  5. 5Marketing9% of their works
  6. 6Economics and Econometrics6% of their works

Research topics

Which keywords describe Noor Ismawati Jaafar's research?

The keywords of their largest research topics: E-commerce, Electronic Word-of-Mouth, Information Systems, Social Media, Technology Acceptance Model, Analytics, Big Data and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. E-commerce52 topics
  2. Electronic Word-of-Mouth41 topic
  3. Information Systems41 topic
  4. Social Media41 topic
  5. Technology Acceptance Model41 topic
  6. Analytics21 topic
  7. Big Data21 topic
  8. Customer Experience21 topic
  9. Multichannel Retailing21 topic
  10. Customer Satisfaction11 topic
  11. Digital Healthcare Services11 topic
  12. Finance11 topic
  13. Islamic Banking11 topic
  14. Precarious Employment11 topic
  15. Privacy11 topic
  16. Security11 topic
  17. Unemployment11 topic

Where does Noor Ismawati Jaafar work?

Noor Ismawati Jaafar's main affiliation in the publication record is University of Malaya, Malaysia.

How many publications and citations does Noor Ismawati Jaafar have?

Science Explorer counts 28 works and 172 citations for Noor Ismawati Jaafar, ranking #199,347 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.