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Researcher · Warsaw University of Life Sciences · Poland

Olena Kulykovets

Olena Kulykovets publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Marketing and Advertising Strategies, Consumer Behavior and Market Dynamics and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-6917-5437 OpenAlex
World rank
#3,587,315
of 7,710,434 ranked researchers
Rank in Poland
#24,780
of 100,960
Works
43
Citations
338
Citations per work
7.9
h-index
7
i10-index 4Top 61% in Marketing
Olena Kulykovets

What does Olena Kulykovets research?

Olena Kulykovets's work is mostly in Business, Management and Accounting (34%), Social Sciences (16%), Medicine (7%).

Social Sciences: 23 works · 54.6% of their workBusiness, Management and Accounting: 14 works · 33.6% of their workMarketing: 10 works · 22.7% of their workStrategy and Management: 5 works · 10.9% of their workSocial Sciences: 7 works · 16.0% of their workSociology and Political Science: 5 works · 12.6% of their workPolitical Science and International Relations: 1 works · 3.4% of their workEconomics, Econometrics and Finance: 2 works · 5.0% of their workEconomics and Econometrics: 2 works · 5.0% of their workEverything else: 17 works · 38.7% of their workHealth Sciences: 3 works · 6.7% of their workMedicine: 3 works · 6.7% of their workPublic Health, Environmental and Occupational Health: 3 works · 6.7% of their workTHEIR WORKOlena Kulykovets43works
Health Sciences7%Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1433.6%
    2. Social Sciences716.0%
    3. Economics, Econometrics and Finance25.0%
  2. Everything else1738.7%
    1. Medicine36.7%
  1. 1Marketing23% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Strategy and Management11% of their works
  4. 4Public Health, Environmental and Occupational Health7% of their works
  5. 5Economics and Econometrics5% of their works
  6. 6Political Science and International Relations3% of their works

Research topics

Which keywords describe Olena Kulykovets's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, IMC, Integrated Marketing Communication, Qualitative Research Methods, Social Sciences, Brand Community and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior183 topics
  2. Brand Equity172 topics
  3. IMC101 topic
  4. Integrated Marketing Communication101 topic
  5. Qualitative Research Methods81 topic
  6. Social Sciences81 topic
  7. Brand Community71 topic
  8. Brand Trust71 topic
  9. Electronic Word-of-Mouth41 topic
  10. Health41 topic
  11. Nutrition41 topic
  12. Social Media41 topic
  13. Business Networks31 topic
  14. Consumer Perception31 topic
  15. Coopetition31 topic
  16. Healthcare Outsourcing31 topic
  17. Medical Tourism31 topic
  18. Packaging Design31 topic

Where does Olena Kulykovets work?

Olena Kulykovets's main affiliation in the publication record is Warsaw University of Life Sciences, Poland.

How many publications and citations does Olena Kulykovets have?

OpenAlex counts 43 works and 338 citations for Olena Kulykovets, an h-index of 7, ranking #3,587,315 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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