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Researcher · California State University, Northridge · United States

Oscar W. DeShields

Oscar W. DeShields publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

OpenAlex
World rank
#1,733,024
of 7,710,434 ranked researchers
Rank in United States
#534,814
of 1,627,098
Works
24
Citations
1.5k
Citations per work
63.3
h-index
7
i10-index 7Top 61% in Marketing
Oscar W. DeShields

What does Oscar W. DeShields research?

Oscar W. DeShields's work is mostly in Business, Management and Accounting (38%), Social Sciences (25%), Psychology (5%).

Social Sciences: 16 works · 67.2% of their workBusiness, Management and Accounting: 9 works · 37.5% of their workMarketing: 6 works · 23.4% of their workOrganizational Behavior and Human Resource Management: 3 works · 14.1% of their workSocial Sciences: 6 works · 25.0% of their workSociology and Political Science: 3 works · 10.9% of their workEducation: 2 works · 9.4% of their workGender Studies: 1 works · 4.7% of their workPsychology: 1 works · 4.7% of their workSocial Psychology: 1 works · 4.7% of their workEverything else: 8 works · 32.8% of their workTHEIR WORKOscar W.DeShields24works
Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting937.5%
    2. Social Sciences625.0%
    3. Psychology14.7%
  2. Everything else832.8%
  1. 1Marketing23% of their works
  2. 2Organizational Behavior and Human Resource Management14% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4Education9% of their works
  5. 5Social Psychology5% of their works
  6. 6Gender Studies5% of their works

Research topics

Which keywords describe Oscar W. DeShields's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality, Student Engagement, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior102 topics
  2. Brand Equity81 topic
  3. Brand Trust81 topic
  4. Customer Satisfaction81 topic
  5. Service Quality81 topic
  6. Student Engagement52 topics
  7. Electronic Word-of-Mouth41 topic
  8. Social Media41 topic
  9. Academic Performance31 topic
  10. College Retention31 topic
  11. Conversation Analysis21 topic
  12. Customer Experience21 topic
  13. Experiential Learning21 topic
  14. Interactional Linguistics21 topic
  15. Marketing Education21 topic
  16. Marketing Strategies21 topic
  17. Multichannel Retailing21 topic
  18. Retail Economics21 topic

Where does Oscar W. DeShields work?

Oscar W. DeShields's main affiliation in the publication record is California State University, Northridge, United States.

How many publications and citations does Oscar W. DeShields have?

OpenAlex counts 24 works and 1,519 citations for Oscar W. DeShields, an h-index of 7, ranking #1,733,024 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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